Social Media

4 Tips to Boost your Sales on Social Media

omologyinfo

Published

on

4 Tips to Boost your Sales on Social Media
Image by https://unsplash.com/@charissek

This article was first published on omology.co.uk

Social Media platforms have been taking the e-commerce industry by storm. At least 81% of the population in America alone is active on social media platforms like Facebook, Twitter, and Instagram. Can you imagine the leads you can generate if you could utilize all of these effectively?

Starting out without a guide or a goal can be intimidating especially for those who have no idea where to start. This is where this guide comes in handy.

Find Your Buyer Persona

First, determine who your target market is. Determine your niche market. Who will most likely buy your product? Consider your customer demographics and analyze what your customers are looking for. Put yourself in their shoes and ask yourself what will make them buy your product. What sets your product or service apart from the rest? Set your edge and sell your value proposition efficiently.

Facebook Insights is a great example that helps monitor the people who have liked and visited your page. It provides an in-depth look on what age group visits your page more often, what posts are most viewed, and how many likes are generated on a daily, weekly or monthly basis.

By doing this, you will be able to determine how you can best connect with your customer. This will also help you with the big next step.

Plan Your Content

Coming up with a solid content marketing plan is essential as it provides the framework of how you can best advertise your business on social media. This helps you stay on track with your marketing goal and will keep your target market interested in what you have to offer.

Posting daily on several platforms is not enough, and not having a planned out marketing campaign can make your business profiles look cluttered. Your content should be engaging, interesting, educational, and reliable. Having a solid plan can help provide your clients with a steady stream of relevant updates, posts, and tweets. Use appealing photos and images that can further cement your branding.

Use Social Media Management Programs

Having a program that helps you schedule timed posts will make things become more efficient. Since you already have a content plan, uploading and scheduling posts will be much easier. You can use your free time to focus more on developing your product image or take care of other more important things. Hootsuite is an example of such a platform that manages your content in different social media at the same time.

Increase Brand Awareness

The best way to increase your brand awareness is by availing paid advertisements for your brand. You don’t have to shell out hundreds of dollars to be able to get your target market’s attention. All this can easily be done by setting up a budget that is in line with your goal. You don’t have to manually determine your target market’s location and the like as the platform will already do all of that automatically. This is the best way to maximize your visual presence on social media.

It only requires a bit of work for you to be able to start a successful campaign. With these tips, your sales will rise and your number of followers will increase in no time.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Social Media

3 Reasons to Harness the Power of Social Media

Tom

Published

on

By

Friends watching social media in a smart phone.

Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

Continue Reading

Social Media

3 Social Media Tips for Writers

Tom

Published

on

By

Double rope rappelling of a climber

The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

Continue Reading

Social Media

Three Tips to Growing Your Business on Twitter

Tom

Published

on

By

Checking social media in the bed

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.

 

Continue Reading

Join the mailing list

Subscribe

* indicates required

Please select all the ways you would like to hear from Omology.info:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Advertisement

Trending