Digital Marketing

5 Important eCommerce Security Tips

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5 Important eCommerce Security Tips
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This articles was originally posted on omology.co.uk

Shopping online has become a lot more popular than it was a decade ago. Consumers have the convenience of ordering items online instead of wasting time, gas, and money travelling to the nearest mall to buy stuff. However, convenience does pose some serious risks for shoppers. Like any other transaction over the internet, e-commerce security isn’t foolproof. This means consumers could be at risk of compromising their sensitive financial data. Below are five reminders folks should keep in mind to stay safe.

Verify URLs

When making a purchase, you should take a look at the vendor’s site URL to ensure the security of any transaction. At the beginning of the URL, it should read “https” rather than “HTTP.” The former is an indication that the page is encrypted, which is a good thing. Moreover, it is important to check for “https” at the beginning of each page’s URL throughout the entire process. The same precautionary method also applies to shoppers using their mobile devices to make purchases.

Supply Essential Information Only

Online shoppers don’t have to supply an excessive amount of information to buy stuff from e-commerce stores. When filling in any purchase form, only fill in the fields that the vendor requires. This significantly will reduce your risk of supplying sensitive information that hackers can use to steal money or harm you in other ways. However, if the site requires customers to supply information, such as your social security personal info, then it would be wise to buy from another site that doesn’t. Practising these precautions alone significantly can reduce the danger of compromising any confidential data.

Research Site Validity

Legitimate sites usually will have About us and Contact us pages containing legitimate info regarding the company. The latter page, in particular, should have valid contact information (preferably a working phone number). The website should have a strong social media presence as well. Reputable eCommerce stores are active across major social networks, such as Facebook, LinkedIn, and Twitter. Moreover, the site should have a decent amount of followers. If so, that’s a good sign that the site is legitimate.

Check Consumer Reviews for Complaints

Consumer reviews are a great way to determine the legitimacy of any e-commerce site. A quick Google search is all it takes to pull in both good and bad info regarding a particular online store. Be sure that the reviews are made by actual users on reputable sites dedicated to providing these kinds of informative reviews.

Another thing to look out for is whether or not the virtual store is a member of the Better Business Bureau (BBB). Nonetheless, if multiple BBB warnings are posted about the organisation, then it’s best to make purchases through another website.

Use Credit Cards

Using a credit card for processing online transactions is far safer than using a debit card. The former mode of payment usually comes with online fraud protection that negates the risks of losing sensitive banking data. Additionally, payments are made from the banking institution as a loan, instead of it coming straight from the shopper’s bank account. On top of all this, excess charges and errors are easily identifiable on credit card statements, so consumers can contact their banks immediately and have these mishaps reversed.

Shopping online is hugely convenient. That’s why it has become so popular. However, while e-commerce security is being continuously improved, hackers diligently find new weak points to penetrate and use to steal from consumers. Instead of relying on banking institutions to fix the problems once they’ve occurred, it’s best to take precautions to avoid these risks. That said, the five tips listed above are amongst the most effective methods of reducing the dangers associated with online shopping.

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