Social Media

7 Simple Ways to Use Twitter to Market Your Small Business

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7 Simple Ways to Use Twitter to Market Your Small Business

7 Simple Ways to Use Twitter to Market Your Small Business

Social media is one of the most useful tools for marketing small businesses, as it enables you to connect with a global audience and provides access to millions of potential customers. Twitter is one of the largest social media platforms, with over 300 million active users every month. Maintaining a Twitter presence can greatly increase your exposure and help to build your brand, but there are also several ways to boost your Twitter marketing efforts. Try these seven simple ways to use Twitter to market your small business.

Make Your Twitter Profile Count

The first things other users will see when visiting you on Twitter are your profile picture and bio. Choosing an appropriate profile picture is crucial for creating the right impression and projecting a professional image of your business. If you use a business logo or other recognisable image as part of your branding, you can use this as your profile picture. Your Twitter bio enables you to tell visitors a little about your business, products, services and values. However, you only have 160 characters in which to capture the attention of readers, so you must choose your words carefully.

Connect with Industry Experts and Influencers

Twitter is an excellent place for small businesses to network and connects with others in their industry. Following and interacting with industry experts and influencers within your field helps to build your reputation and increases your exposure. Start conversations with them, perhaps by asking questions or commenting on their posts. Stick to public discussions, rather than sending personal messages, as this allows other people to read and reply to your comments.

Use Attention-Grabbing Images

In addition to posting messages of up to 140 characters, Twitter enables you to display media files, including images, videos and audio files. Images can be highly effective in getting the attention of other users, particularly when combined with a powerful message. Tweets that include images are also more likely to be retweeted to other users, so it’s always worth adding a photograph or different image to capture your followers’ attention. Take care when dealing with copyrighted photos and always ensure that you have permission to use the image.

Post Regular Updates and Valuable Content

Posting regular updates remind your followers that you exist and informs them of new products, services and promotions. One of the best ways to build a loyal Twitter following is to provide information of value to the reader. Try to look at your tweets through the eyes of your followers and ask what kind of value your content is providing. For example, you may be offering discounts, advice or new information that will improve their lives. Tweets that entertain or amuse your followers can also be quite useful when trying to build your social media reputation.

Ask Followers to Share Your Content

Adding a brief note to the end of your tweets, asking your followers to retweet or share your content, can be a simple way to increase the reach of your messages. Many followers will be happy to help spread your word, especially if you are using visually appealing graphics or offering something of value. Always keep your retweet requests light and casual, as you don’t want to appear pushy.

Follow the Rule of Reciprocation

Twitter works best when users follow the rule of reciprocation. For example, if another business owner, industry expert or influencer within your field mentions your business on Twitter, it’s customary to return the compliment and refer them to your followers. Similarly, if someone retweets one of your messages to their followers, you can thank them with a mention or by retweeting one of their messages.

Pay Attention to Hashtags and Trending Topics

Popular hashtags and trending topics can provide an effective way to reach a broader audience. Adding to popular discussions by using hashtags enables you to grab the attention of people you would not regularly interact with. However, you should never use popular hashtags to promote your business, products or services directly, as this can alienate other Twitter users and lead to a bad reputation.

Twitter is an excellent tool for marketing your small business, as it provides access to a wide and varied audience. Whether you are new to social media or just looking to increase followers of an existing profile, try these seven Twitter techniques to promote your products and services, build your brand and improve your reputation.

Social Media

3 Reasons to Harness the Power of Social Media

Tom

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Friends watching social media in a smart phone.

Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

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Social Media

3 Social Media Tips for Writers

Tom

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Double rope rappelling of a climber

The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

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Social Media

Three Tips to Growing Your Business on Twitter

Tom

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Checking social media in the bed

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.

 

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