This article was originally posted on omology.co.uk
Affiliate marketing is the promotion of someone else’s product or service in return for compensation, usually a percentage of the sales. Affiliate sales bring many people six-figure incomes while others earn nil. There are strategic differences in their approach. Many new bloggers are immediately seduced by the promise of big profits through affiliate sales and do not do the necessary research to make it successful. Just as with SEO and every other money-making strategy on the internet, study and effort trump enthusiasm every time. Whether you are just getting started with affiliate sales or you have been in the game and struggling for a bit, there are some fundamental basics that you can apply to be successful. Everyone and their grandmother will likely give you the opportunity to become an affiliate but not so many will help you do it effectively. Since success breeds profit, you’ll enjoy these powerful tips to help you increase your affiliate sales.
People buy from people they trust, its that easy. You can’t just plaster whatever material all over your pages to have a place to put your affiliate links. It is inherently important that you publish valuable content that your audience finds useful in their everyday lives. Establishing your site as an authority in your niche goes a long way toward building trust with an audience. Soften some of those pain points by solving a problem or being humorous. However you do it, your content must be valuable, or your site won’t get any ratings, anyway. Publish consistently relevant, useful content, and you will build trust with your audience. Build trust and your affiliate sales will skyrocket.
Choose Relevant Products
This tip seems obvious, but it seems that many bloggers fail to see it. You must choose to promote products that are relevant to your niche and your site. If you run a website selling fishing supplies to men, then there is no sense in advertising cosmetics. The ads will only take up space on your site and confuse your audience. Besides, a confused audience cannot fully trust your material which goes back to the first point. The best way to be successful with affiliate sales is to promote products that matter to your audience. If you aren’t sure, then do some research and ensure that you have data to back up your choice. Otherwise, you’re just wasting valuable real-estate on your site that could be earning you revenue.
Put Your Website Performance in Overdrive
People are busy and sometimes just totally impatient. Nothing turns a visitor off faster than just waiting, and waiting, and watching that little blue circle in the middle of a white page. Make sure that you are using a high-quality content management system where your pages load fast. You’ll also want to ensure that they display well across all screen types. Mobile-friendly business is not just growing; it has pretty much taken over. That should be obvious with the move to mobile-first indexing. You want your pages to load fast across all screen types, and they must be mobile friendly. Check your graphics, the size of images and anything else that can influence page speed. Make improvements where necessary.
Utilise the Power of Product Reviews
Products with positive reviews consistently sell as much as thirty times those without reviews. That is one good reason to utilise the power of reviews, but you also want to protect your credibility. You don’t want to promote a product of inferior quality because it can damage your reputation in the industry. Even if a product is initially performing well, you want to monitor reviews. All companies go through changes, so it is a good idea to check product reviews periodically to see what the audience is saying. Besides, if the audience isn’t happy with a product and it is consistently getting poor reviews, it won’t sell. It can also send your reputation down the tubes which can cripple your ability to promote anything at all.
Protect Your Audience and Yourself
Use a Subscribe Box to Build Out a Recurring Client List
You may be surprised at how many people overlook this strategy. You can successfully build and utilise an email marketing list with affiliate sales. Email marketing continues to be one of the most potent mediums providing a very high return on investment, so you should include a subscribe box on every page. There is nothing wrong with utilising a call-to-action and asking audience members to complete it if you don’t go overboard. Many just getting started in affiliate sales never think to integrate email marketing for massive sales, but it is a compelling strategy that can put you in the winner’s circle.
Don’t Make it Look Like Affiliate Marketing is All You Do
Affiliate marketing should be secondary to providing valuable, relevant content. The second that it isn’t is when your site starts going downhill. Yes, affiliate marketing can bring in some eyebrow-raising profits if appropriately approached. As soon as it becomes the primary goal of your website, it will become unsuccessful. People come to your site to find information so don’t utilise a hard sell. It’s just a turn-off that undermines your authority in the industry or your specific niche. Besides that, it just isn’t useful. There are numerous algorithms built around ensuring search results only include high-quality content. Your website won’t be able to compete if you don’t base it on providing relevant, quality content to the audience.
Optimise Your Site
It’s no secret that affiliate sales require traffic. Even if your site has targeted traffic, a robust optimisation strategy can increase it. Strategic, well-balanced SEO efforts will improve your rankings and therefore increase traffic on your site. Do your keyword research, engage with your audience and make sure you are using a host that can provide a quick page load. You want your pages to load fast across all screen types and include one call-to-action. If you are exercising good taste and SEO business practices, then you will also increase your affiliate sales.
Analyse, Analyse, Analyse
Analysing the metrics should be something you’re used to if you have a website. It is no less critical when it comes to affiliate marketing. The metrics can show you which ads work and which ones don’t, in addition to which products your audience values most. There are many tools which can make this task a little easier. Analysing data should be a regular part of your routine if you expect to be successful. Look at the metrics and don’t second guess the data.
Affiliate marketing is one of the most lucrative ways to make money online. However, all too often, marketers get caught up in the idea of instant, overnight success. If anything is proven, there rarely is an overnight millionaire. However, with these supercharged and proven ways to boost your affiliate sales, you can surely replace your daily 9-to-5 job within a year. One year to completely change your life is nothing to scoff at. So, make sure you read through all of these methods and make sure that you don’t leave a single one out.
Three Types of Posts for Your Company Blog
The majority of brands now realise they need a robust content marketing strategy, and a company blog is a critical component within that. The following article explores some different types of blog posts to use.
It’s crucial to vary content to keep your audience engaged, and this piece will show you how.
Industry news and reaction
As stated, your company blog should be varied with the different types of content you use. Getting the balance right is crucial here. Your audience wants to be informed, so you should focus some of your attention on providing the latest news from your industry.
Keep in mind the intense competition in the marketplace for this type of content. Remember your competitors may be sharing the same news as you. Therefore, you also want to include some of your own commentary.
It’s crucial to pinpoint what this piece of news means for your business or how you are taking advantage of the latest industry trend.
Share your news
Another way to make your blog stand out is to include content that only you can write. The obvious example of this is sharing your own news. There are various ways you can do this, such as publishing a case study of the work you have done for a particular client.
An approach like this works well for marketing agencies; it’s not a hard sell but it does provide an opportunity to show what you can do.
There are other options as well, such as a report from a recent event of yours – you can even include video highlights or an interview you did. Always think about what your audience is interested in and which type of content they will engage best with.
Sharing good news makes your brand more personable and encourages engagement with your audience. Be careful though to avoid writing promotional posts regularly, and always look to add value through your company blog.
List-style evergreen posts
Latest industry and company news should certainly be shared regularly to keep your audience informed. However, one of the problems with this type of content is it only typically gains short-term views over a day or two when it’s fresh.
It’s also crucial to publish content that doesn’t age in the same way.
The best approach for this is list-style evergreen posts. To put it simply, this is content that stays fresh for months or even years after it is published. Again, ensure you are providing value to your audience by covering the topics they are most interested in.
Remember blog posts like this are fun to write, easy to promote and can be shared over and over again.
Content marketing is a significant trend and something most brands need to be involved in.
If you’re serious about this type of marketing, you will want to have a company blog that you update regularly.
It’s necessary to find the right balance with the content you publish, so this article has explored the topic in greater detail.
Remember to provide commentary on industry news, share your own news and create list-style evergreen posts.
Three Keys to a Great Infographic
If your brand wants to master Pinterest, then it’s essential to create great infographics. It’s well worth doing this because Pinterest is an incredibly valuable social media site if you can get the hang of it. Therefore, this article focuses on some essential tips to create the best infographics.
Write an engaging title.
It’s easy to think that infographics are all about imagery. However, the words and language you use are also crucially important. Of course, this process all starts with the title you choose to use.
Therefore, spend some time on a descriptive title for your content while also keeping SEO in mind.
Remember, there are different ways you can create an engaging title, and these can include the use of numbers, which can draw attention. For example, you can focus on a particular year or several tips if that works for the rest of the content of your infographic.
Another thing you can do is ask a question in your title, which aims to educate as well as giving users a reason to read on.
Make your infographic visually appealing.
It may seem an obvious point as infographics are a type of imagery in themselves. However, the way you present your information can play a crucial part in the success of it. In general, you should be creative with your infographic to ensure it stands out.
Remember, it isn’t a restrictive type of content so you can add images, charts and text effects.
Keep it consistent though by following a plan and formula. For example, data is common in an infographic, but using data visualisation techniques can bring a lot more attention to your content.
Keep in mind you are presenting information and the more appealing you make it; the more likely others will want to share it.
Think about the use of colour.
It’s striking how much more appealing an infographic incorporating a range of different colours is compared to one that is black and white or using only one colour. Of course, it’s vital to strike the right balance though because too many colours could look messy and detract from your core message.
One concept that can be effective is to take advantage of different contrasts between colours.
Remember. you want to pick colours that complement each other; the right blend can make specific colours stand out.
In fact, this can be a very effective way of using bold colours to create the maximum effect.
Pinterest can be a tricky social media site for brands to master.
Of course, this is partly because it looks complicated at first. One type of content that performs particularly well is infographics.
Remember to write an engaging title, make your infographic visually appealing and think about the use of colour.
3 Social Media Tips for Writers
The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.
The following article explores this content in more detail by providing some social media tips for freelance writers.
Make use of Twitter and Facebook.
Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.
It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.
Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.
Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.
Remember that visuals rule on social media.
It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.
Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.
At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.
If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.
Stay active on your core platforms.
It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.
However, you will quickly understand which platforms are worth your time.
It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.
Staying active though will be the way forward to getting the best results.
Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.
Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.
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