When working as a freelance writer, it’s essential to have a process for generating ideas for new content.
The simple reality is that when a writer runs out of inspiration, their ability to earn will be negatively impacted.
Therefore, this article aims to provide some tips you can use to come up with ideas for new articles.
Follow the trends
There are different schools of thought when it comes to following trends. On one hand, you can get a lot of attention for an article that is written on a topical issue, but that exposure is limited after the news breaks.
It’s also fair to say that writing on trends is incredibly competitive, meaning your piece can easily be lost amongst other writers covering the same news story.
Of course, this doesn’t mean to say you should ignore trends but perhaps be smarter about the ways you approach them.
For example, you can look at writing content taking a new angle on a trend or covering the broader issues.
You can also cover content on topics that trend regularly, which means you might inadvertently write an article before the trend begins.
Stick to certain topic areas
One of the most effective ways for freelancers to come up with content ideas is having a clear focus for topics in the first place.
If you’re too much of a generalist, then you will always be wondering which topic to write about next.
On the other hand, having a range of precise niches makes the whole process a lot more straightforward. It also means you will produce better articles because the more you write about a topic, the better and more knowledgeable you will get on the specific subject.
The only cautionary note here is to ensure you don’t make your niches too narrow. It’s crucial to give yourself a range of options to create diverse and varied content.
Continue to write what sells
When you’re starting out, the process can be more difficult because there is an element of trial and error to determine what works. However, as you start to sell content, you will get a clear impression of which subjects to cover.
It’s an intelligent strategy to write similar articles to the ones you have sold in the past.
Of course, this means writing content on the same subject as well as related areas. Think about your current clients and the content you have sold to them; remember they are likely to want similar content.
So, aim to write the material they will want to buy, rather than thinking exclusively about what you want to write about.
This article has covered being a freelance writer in the online world.
Remember that writing online doesn’t necessarily mean following all of the traditional rules from the past. It’s also essential to move and react quickly when it comes to creating content. Therefore, you should have a process for generating new ideas.
Remember to follow the trends but be smart about it, develop your niches but don’t be too narrow with your focus, and continue to write what you have sold in the past.
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