The majority of brands now realise they need a robust content marketing strategy, and a company blog is a critical component within that. The following article explores some different types of blog posts to use.

It’s crucial to vary content to keep your audience engaged, and this piece will show you how.

Industry news and reaction

As stated, your company blog should be varied with the different types of content you use. Getting the balance right is crucial here. Your audience wants to be informed, so you should focus some of your attention on providing the latest news from your industry.

Keep in mind the intense competition in the marketplace for this type of content. Remember your competitors may be sharing the same news as you. Therefore, you also want to include some of your own commentary.

It’s crucial to pinpoint what this piece of news means for your business or how you are taking advantage of the latest industry trend.

Share your news

Another way to make your blog stand out is to include content that only you can write. The obvious example of this is sharing your own news. There are various ways you can do this, such as publishing a case study of the work you have done for a particular client.

An approach like this works well for marketing agencies; it’s not a hard sell but it does provide an opportunity to show what you can do.

There are other options as well, such as a report from a recent event of yours – you can even include video highlights or an interview you did. Always think about what your audience is interested in and which type of content they will engage best with.

Sharing good news makes your brand more personable and encourages engagement with your audience. Be careful though to avoid writing promotional posts regularly, and always look to add value through your company blog.

List-style evergreen posts

Latest industry and company news should certainly be shared regularly to keep your audience informed. However, one of the problems with this type of content is it only typically gains short-term views over a day or two when it’s fresh.

It’s also crucial to publish content that doesn’t age in the same way.

The best approach for this is list-style evergreen posts. To put it simply, this is content that stays fresh for months or even years after it is published. Again, ensure you are providing value to your audience by covering the topics they are most interested in.

Remember blog posts like this are fun to write, easy to promote and can be shared over and over again.

Content marketing is a significant trend and something most brands need to be involved in.

If you’re serious about this type of marketing, you will want to have a company blog that you update regularly.

It’s necessary to find the right balance with the content you publish, so this article has explored the topic in greater detail.

Remember to provide commentary on industry news, share your own news and create list-style evergreen posts.

If your brand wants to master Pinterest, then it’s essential to create great infographics. It’s well worth doing this because Pinterest is an incredibly valuable social media site if you can get the hang of it. Therefore, this article focuses on some essential tips to create the best infographics.

Write an engaging title.

It’s easy to think that infographics are all about imagery. However, the words and language you use are also crucially important. Of course, this process all starts with the title you choose to use.

Therefore, spend some time on a descriptive title for your content while also keeping SEO in mind.

Remember, there are different ways you can create an engaging title, and these can include the use of numbers, which can draw attention. For example, you can focus on a particular year or several tips if that works for the rest of the content of your infographic.

Another thing you can do is ask a question in your title, which aims to educate as well as giving users a reason to read on.

Make your infographic visually appealing.

It may seem an obvious point as infographics are a type of imagery in themselves. However, the way you present your information can play a crucial part in the success of it. In general, you should be creative with your infographic to ensure it stands out.

Remember, it isn’t a restrictive type of content so you can add images, charts and text effects.

Keep it consistent though by following a plan and formula. For example, data is common in an infographic, but using data visualisation techniques can bring a lot more attention to your content.

Keep in mind you are presenting information and the more appealing you make it; the more likely others will want to share it.

Think about the use of colour.

It’s striking how much more appealing an infographic incorporating a range of different colours is compared to one that is black and white or using only one colour. Of course, it’s vital to strike the right balance though because too many colours could look messy and detract from your core message.

One concept that can be effective is to take advantage of different contrasts between colours.

Remember. you want to pick colours that complement each other; the right blend can make specific colours stand out.

In fact, this can be a very effective way of using bold colours to create the maximum effect.

Pinterest can be a tricky social media site for brands to master.

Of course, this is partly because it looks complicated at first. One type of content that performs particularly well is infographics.

Remember to write an engaging title, make your infographic visually appealing and think about the use of colour.

When it comes to freelancing, the best writers are separated from the common ones by their means to sell more content. The following article will look at some proven methods to be more successful as a freelancer.

Write more content

It may seem obvious to say writers need to write, but it’s something that needs to be said. Some of the best content producers will wait for sales before they deliver new content.

However, every writer knows that there will be periods when you seem to be selling every article you write but other times where the sales aren’t there.

There’s something to be said in selling more because you have an extensive catalogue.

Also, if you suddenly have an intense period of sales, then you may not be able to keep up with delivering new content.

A far better strategy is to write at a consistent pace all the time, enabling you always to have enough new material for clients to buy.

Stick to your expertise most of the time

There will be different schools of thought on this one, but you should be careful of advice suggesting you should write about everything to maximise sales. The input may be well-meaning, but it’s rarely based on reality.

Generally speaking, clients want to buy content from those with expertise in a particular topic.

Previous clients will come back to you for more content once you have proved your expertise.

Remember, repeat business is often the key in freelancing, so don’t think in terms of just selling one piece of content.

Aim to write similar articles

Of course, you may want to mix things up to a certain degree, but writing related articles by following a formula is often a successful strategy. It stands to reason that if a client buys content for you on a specific topic, then something similar may also appeal to them.

For example, if you sold an article to them on social media, they may also be interested in content related to Facebook or Twitter.

Remember to use your expertise; you should be able to write multiple articles from one core idea.

Generally speaking, it gets easier the more you do it. A big catalogue of similar articles to the ones you have sold before can be a very effective strategy in selling more content.

These days there are a lot of things that go into being a successful freelance writer.

It is no longer a case of simply writing a piece of content.

So remember, if you want to sell more articles, you should write more content, stick to your expertise most of the time and aim to write similar articles.