Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.

When working as a freelance writer, it’s essential to have a process for generating ideas for new content.

The simple reality is that when a writer runs out of inspiration, their ability to earn will be negatively impacted.

Therefore, this article aims to provide some tips you can use to come up with ideas for new articles.

Follow the trends

There are different schools of thought when it comes to following trends. On one hand, you can get a lot of attention for an article that is written on a topical issue, but that exposure is limited after the news breaks.

It’s also fair to say that writing on trends is incredibly competitive, meaning your piece can easily be lost amongst other writers covering the same news story.

Of course, this doesn’t mean to say you should ignore trends but perhaps be smarter about the ways you approach them.

For example, you can look at writing content taking a new angle on a trend or covering the broader issues.

You can also cover content on topics that trend regularly, which means you might inadvertently write an article before the trend begins.

Stick to certain topic areas

One of the most effective ways for freelancers to come up with content ideas is having a clear focus for topics in the first place.

If you’re too much of a generalist, then you will always be wondering which topic to write about next.

On the other hand, having a range of precise niches makes the whole process a lot more straightforward. It also means you will produce better articles because the more you write about a topic, the better and more knowledgeable you will get on the specific subject.

The only cautionary note here is to ensure you don’t make your niches too narrow. It’s crucial to give yourself a range of options to create diverse and varied content.

Continue to write what sells

When you’re starting out, the process can be more difficult because there is an element of trial and error to determine what works. However, as you start to sell content, you will get a clear impression of which subjects to cover.

It’s an intelligent strategy to write similar articles to the ones you have sold in the past.

Of course, this means writing content on the same subject as well as related areas. Think about your current clients and the content you have sold to them; remember they are likely to want similar content.

So, aim to write the material they will want to buy, rather than thinking exclusively about what you want to write about.

This article has covered being a freelance writer in the online world.

Remember that writing online doesn’t necessarily mean following all of the traditional rules from the past. It’s also essential to move and react quickly when it comes to creating content. Therefore, you should have a process for generating new ideas.

Remember to follow the trends but be smart about it, develop your niches but don’t be too narrow with your focus, and continue to write what you have sold in the past.