Social Media

How to Build Your Brand with Facebook Groups

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How to Build Your Brand with Facebook Groups
Image by https://unsplash.com/@philcoffman

 

Facebook groups are a powerful but underutilised communication tool for business owners. There are groups for many cities, communities, and industries with thousands of highly active members. When business owners want to reach more customers on Facebook, they should consider posting regularly in relevant groups.

Before joining a group and submitting posts or comments, there are certain things to consider when trying to get the best results. You don’t want to get banned or bad-mouthed for not following the group’s rules. Standard internet etiquette applies as usual. Some groups organise to sell products or services, others to promote discussion.

The first thing you need to do is ensure that you join all the relevant Facebook groups possible, depending on the type of business you own. If it sells to other companies, it might make sense to spend a lot of time posting and commenting in different industry groups. If your business sells to customers in a particular city, it probably makes sense to post and discuss a lot in that city’s Facebook groups. Think about your location and all the surrounding areas where your customers are. Search for and join local community groups based on where your business is.

For the best results, you should always use your personal Facebook account when interacting with these online communities. People appreciate it if business owners contribute valuable information without trying to sell their services. Communicating publicly through your account adds authenticity and transparency to what you’re saying, rather than coming across as promotional.

Introduce yourself and get to know the administrators of the popular Facebook groups in which you plan to be active. You might notice that some of those groups display a banner image advertising a particular business; the administrators are likely getting paid monthly or weekly to do so. If the group has thousands of members and lots of daily posts and comments, then that banner ad is likely a profitable investment. Ask administrators if there is a way for you to advertise in the banner image. This Facebook marketing strategy can be a positive investment for specific sectors, especially when you consider the exposure some groups receive and the relatively low cost of placing the ads.

A lot of Facebook groups are mostly set up to be “Craigslist replacements,” and local business owners often submit a few weekly posts promoting their offerings, as they would on Craigslist. Facebook makes it easy to sell your products and services to multiple marketplace groups. When you create a promotional post, you have the option to submit it to any other groups to which you belong.

Facebook groups are different from the Craigslist platform because the former allows the whole group to access and publicly comment on any business owner’s posts. If the company is honest and reliable and has lots of local support, its posts will get lots of activity and stay on top of the group member’s Facebook feeds. If the group is “Public,” then favourite posts often get seen and shared with other potential customers who are not members of the group. So it pays off for business owners to stay active in some of these groups.

Business owners might want to consider creating a Facebook group of their own to take things to the next level. As an administrator, you can build your group based on the community your customers live in or the industry in which they operate. Consistently acquiring members and publishing relevant posts is a long-term job, but it can be gratifying for some businesses. Running the group puts you in control of everything. You can advertise your business in the banner image and top posts of the group. Every time someone views posts in the group, they will see your advertisement.

Another tactic that can be effective is posting a live video advertising your services while interacting with group members’ comments. When people are scrolling through popular groups, live videos tend to stand out and get much attention. Some businesses hold these broadcasts to promote special sales or discounts. It’s a good idea to only use live video in unique situations that deserve it, however, as people in the Facebook group will quickly tire of seeing the same business owners posting the same live videos every day.

There are many marketing strategies available for business owners interested in building relationships and growing their brand with Facebook groups. Positive results require active participation in relevant groups, which requires consistent time and effort. Contributing valuable information to groups regularly establishes your business as an influential authority within your local community and industry.

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Social Media

3 Reasons to Harness the Power of Social Media

Tom

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Friends watching social media in a smart phone.

Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

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Social Media

3 Social Media Tips for Writers

Tom

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Double rope rappelling of a climber

The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

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Social Media

Three Tips to Growing Your Business on Twitter

Tom

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Checking social media in the bed

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.

 

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