When you’re a freelance writer or business with content, it’s crucial to make sure it’s seen by the right people.
Digital marketing is your friend here because material produced online should also be marketed online.
Therefore, this article aims to explore the subject in more detail by looking at ways your articles can be promoted.
Post to your own social media pages
When it comes to promoting your content, you should start with the channels you own. How successful this is for you depends mostly on the number of followers you have and the amount of social media engagement you typically receive.
People often think in terms of making content go viral.
However, consistent small levels of engagement are enough to build traction around a piece. Think about innovative ways you can share your content without it becoming spammy.
For example, repeatedly sending out links to your new or old content can get boring.
In contrast, picking out things from that content and sharing them adds value and means your followers will be more willing to check it out. Writing evergreen content is an important step, but it takes consistent effort to bring traction to that content. Start with your own social media and build from there.
Social media groups and forums
Of course, your own channels are not the only thing you can do using social media to promote your content. It’s important to be careful when it comes to promoting your content elsewhere because you may find that sharing your articles is not welcome.
Therefore, be prepared to add value to the groups you join before being able to post links to your articles.
However, Facebook groups, groups on other social media sites and forums can gain you a lot of traction. It may be worth spending time to establish yourself as a credible member. Ensure that any content you share is relevant to the audience of that group and be prepared to share articles written by others as well as yourself.
Email newsletter
If you run a website, then there is an excellent chance that you also have an email list to some extent. Many brands that do this will also be sending out an email newsletter to those on the email list.
Email newsletters have several uses, but the best ones focus on providing information rather than being a sales pitch.
Therefore, they are a perfect online vehicle for your content. It’s important to remember to keep your content focused on information rather than being overly promotional. Remember the critical thing here is to add value.
It’s always fantastic to receive email newsletters that feature content focused on information that also manages to be engaging.
Guest posting
Guest posting is another significant trend in the digital age. In basic terms, website owners will write a post on another website with the aim of gaining referral traffic back to their site. The problem is the process is being abused because the quality of the content goes down as people think only about the marketing aspect and not the content side.
However, adding value is essential here as well, and the arrangement should be mutually beneficial. Websites need content, but quality counts as well; so, if you want to use this strategy to gain traction back to your content.
Writing a quality post for your target site is crucial. Also, remember it’s the best policy to only link back to your piece at the end of the article.
Writing high-quality content is indeed an art and takes time to get it right. Once you have written and published your content there is still plenty of work left to do. The next stage is to ensure that your words of wisdom reach the right audience.
This article has aimed to look at that by providing some general ways your pieces can be promoted.
Therefore, remember to post to your own social media pages, other social media groups, feature your content in your email newsletter and guest post on other sites.
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