link building

How To Create Awesome Visual Content That Garners Valuable Backlinks

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How To Create Awesome Visual Content That Garners Valuable Backlinks
Image by https://unsplash.com/@pavelanoshin

This article was originally published on omology.co.uk

It takes incredible content to garner valuable backlinks; there is no question about that. However, you can do the same with your visual content. People love visual content because it is easy to consume, understand and share. People like simple and they want to be informed. Content which meets these three key factors is the most coveted and valuable. Visual content is one of the most critical elements in your marketing strategy because visual assets get far more engagement than written content.

Of course, higher engagement leads to more sharing, which gives you more backlinks. You already know that backlinks are good for business because they help your website rank higher, which leads to more traffic. It’s a great big cycle, and everything feeds off each other. Earned links are the most valuable type of links to have. They are not always the easiest to get, but they are the best. So, how can you create visual content that earns you valuable backlinks? Here are some simple strategies that will put you on the right track.

Quality Infographics

You’re probably seen enough infographics to last you a lifetime, but they work. It doesn’t matter if you are a graphic designer as long as the information is valuable and accurate. You can put one together for your industry or niche using regularly available tools like Adobe Photoshop or Illustrator. They are user-friendly and there are also many free online tools available. The important thing is that you get it done. When you publish your infographic, you’ll want to use an embed code so people can easily use your piece while giving you the backlink you want. It is also a good idea to upload it to social media platforms and submit it to infographic sites. You can even do a little hustling and reach out to industry authorities you feel may be able to use it.

Guestographics

This is a relatively new term for almost the same thing as above. The only difference is that you create the infographic specifically for someone else’s website and not your own. You approach a site owner with a web authority than you and strike a deal. You will create specifically for them, and they will post the infographic with a contextual link for you as payment. As long as you are seamlessly blending value for the readers and originality, then you will be fine. You’ll also want to ensure that you are using accurate information.

YouTube Content

YouTube is the second largest search engine in the world because people love visual content. You don’t have to love standing in front of the camera to create YouTube content that will rank. Most search engine queries return YouTube video results which make sit easy. The type of content you create will depend mainly on your niche. Tutorials are especially popular on YouTube, and if you can tell people how to do something, you’ve got a chance at garnering a top search result. All it takes is some keyword research and some creativity. Whether you produce a personal video or a PowerPoint is of no consequence but creating a great video is bound to get you lots of shares on social media which will also lead to more backlinks.

The success of your infographic, video or PowerPoint will depend largely on the topic you choose. It doesn’t have to be spectacularly designed, but it does need to be well-researched, trending and problem-solving. If your content is trending, its in. If it solves people’s problems, then it’s likely to garner you plenty of valuable backlinks.

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Digital Marketing

Four Ways to Promote Your Writing

Tom

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Handsome bearded chef in uniform showing tray of fresh bread in the kitchen of bakery.

When you’re a freelance writer or business with content, it’s crucial to make sure it’s seen by the right people.

Digital marketing is your friend here because material produced online should also be marketed online.

Therefore, this article aims to explore the subject in more detail by looking at ways your articles can be promoted.

Post to your own social media pages

When it comes to promoting your content, you should start with the channels you own. How successful this is for you depends mostly on the number of followers you have and the amount of social media engagement you typically receive.

People often think in terms of making content go viral.

However, consistent small levels of engagement are enough to build traction around a piece. Think about innovative ways you can share your content without it becoming spammy.

For example, repeatedly sending out links to your new or old content can get boring.

In contrast, picking out things from that content and sharing them adds value and means your followers will be more willing to check it out. Writing evergreen content is an important step, but it takes consistent effort to bring traction to that content. Start with your own social media and build from there.

Social media groups and forums

Of course, your own channels are not the only thing you can do using social media to promote your content. It’s important to be careful when it comes to promoting your content elsewhere because you may find that sharing your articles is not welcome.

Therefore, be prepared to add value to the groups you join before being able to post links to your articles.

However, Facebook groups, groups on other social media sites and forums can gain you a lot of traction. It may be worth spending time to establish yourself as a credible member. Ensure that any content you share is relevant to the audience of that group and be prepared to share articles written by others as well as yourself.

Email newsletter

If you run a website, then there is an excellent chance that you also have an email list to some extent. Many brands that do this will also be sending out an email newsletter to those on the email list.

Email newsletters have several uses, but the best ones focus on providing information rather than being a sales pitch.

Therefore, they are a perfect online vehicle for your content. It’s important to remember to keep your content focused on information rather than being overly promotional. Remember the critical thing here is to add value.

It’s always fantastic to receive email newsletters that feature content focused on information that also manages to be engaging.

Guest posting

Guest posting is another significant trend in the digital age. In basic terms, website owners will write a post on another website with the aim of gaining referral traffic back to their site. The problem is the process is being abused because the quality of the content goes down as people think only about the marketing aspect and not the content side.

However, adding value is essential here as well, and the arrangement should be mutually beneficial. Websites need content, but quality counts as well; so, if you want to use this strategy to gain traction back to your content.

Writing a quality post for your target site is crucial. Also, remember it’s the best policy to only link back to your piece at the end of the article.

Writing high-quality content is indeed an art and takes time to get it right. Once you have written and published your content there is still plenty of work left to do. The next stage is to ensure that your words of wisdom reach the right audience.

This article has aimed to look at that by providing some general ways your pieces can be promoted.

Therefore, remember to post to your own social media pages, other social media groups, feature your content in your email newsletter and guest post on other sites.

 

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SEO

Stop Overthinking Your SEO Strategy

omologyinfo

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Stop Overthinking Your SEO Strategy
Image by https://unsplash.com/@brucemars

SEO is a crucial part of online success. Gaining views, traffic, and popularity online hinges on your use of SEO. If you do it correctly, you can win a lot from it. The problem is, people see this important and they start overthinking things. They know SEO is a vital aspect of their online presence, so they begin to think and think and think. It seems like the smart idea at first, but they end up doing more damage than good in the process. Overthinking SEO can lead to frequent and damaging mistakes that may put you back. Instead of overthinking things, take a step back and reanalyse it. Avoid these common mistakes before they ruin your SEO.

Overlook Good Content

When people begin to overthink SEO, they stop thinking about creating good quality content. They focus intensely on getting something that has, in their mind, good SEO. Sometimes, they start keyword stuffing, or they do not even try to make content that sounds or looks appealing. In their mind, if they have good SEO, they do not need anything else.

This is a huge mistake. SEO is important, but focusing on it so intently that you sacrifice good content will work against you. There are two parts to why this is a bad move. The first is simple – bad content is not going to keep people’s attention. When they visit your page, they are going to expect good content. If they do not have that, they are unlikely to stick around. It does not matter if you got them in, the good content is what turns the lead into an actual customer or subscriber.

The other part of this is the rules. There are rules to SEO that dictate how you can use. These rules are there to keep people from abusing the system for their own gain. If Google thinks you are doing that, they may remove you from search results. You have to use SEO wisely if you want to gain from it.

Too Many Links

Links are important with SEO, something a lot of people have heard. With their importance, people tend to go overboard. They assume that if having links is good, having more is better. The logic is there, but, in reality, that is far from the case. In fact, having as many links as possible may do more harm in the end, especially when all your links are low quality.

Quality matters with the links. When you have low quality, untrusted links for your website, you are not doing anything to boost your standing. Google views sites differently, and will only consider the inbound links valuable when they come from trusted sources. If you are going to every website you can find that will let you link to your own, you are not getting those trusted links.

Instead of focusing on quantity, focus on quality. Go to websites that fit your niche and market, that have some authority with Google. This will, in turn, give you greater authority and trust.

Spending Too Much Money

When people try to jump right into strategies, especially when new to them, they may end up spending too much money, with the expensive tools available on the market, this is an easy thing to do. Getting swept up in their promises is a costly mistake that you will want to avoid. Most of the time, they are not as effective as promised, and they may use techniques that could get your website in trouble.

Use the free tools available instead. Google has excellent tools for website owners, and they are all free. This is better for your wallet and better for your site’s growth.

People go in too much when they begin overthinking SEO. It might sound good at first, and the key to success, but that is far from the truth. To gain the most from SEO, use it wisely and avoid common mistakes.

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link building

How to Create a Link-Building Outreach Campaign the Right Way

omologyinfo

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How to Create a Link-Building Outreach Campaign the Right Way

Link building is a necessary part of SEO. Your content may be outright excellent, but without a link-building plan, it will fall short of an audience. You must promote your content if you want to grow your audience and improve your rankings. Here are some tips for building links at the tactical level, a link-building outreach campaign if you will.

Tactical Planning

Your campaign will not be successful without a plan. First, you need to decide what type of link-building prospects you want to approach and why. That is somewhat like building the persona of your ideal audience. You need to clearly define the content you want them to link to and why. Decide whom you want to approach, what you want them to do and why you want them to do it. That gives your campaign some focus and some measurable goals.

Organise and Build

Whether you are great at multitasking or not, you need to compile your information in batches you can work with. Organise your list of potential contacts. If you belong to any trade or networking groups, this is a great place to start. See if you have access to a member list or even a CSV file. Make a batch of spreadsheets; compile and organise your data based on specific criteria. Put the high-priority contacts first, including those to whom your competitors don’t have access.

Tactical Engagement

It is necessary to promote your content to gain links. It often requires more than just hopeful inspiration and minimal influence. It takes a strategy to promote content successfully across multiple mediums. The best link-building strategy typically involves an email campaign. If you took the time to organise and segregate your data correctly in the previous step, then this will be much easier. Here are some different approaches that work well for different groups.

Look for Fellow Members

First, you’ll want to reach out to members or fellow groups or organisations. Any trade- or industry-related group is a good starting point. These members should have been on your priority lists. Address them as fellow blank members and tell them why your content would be beneficial to their audience.

Be an Industry Expert

In this example, you should reach out and address them as an industry expert; catering to their ego is typically an effective strategy. Ask them for their input in a way that showcases their knowledge and expertise in the industry. It may be something as simple as a quote or how to complete a task successfully, depending on the industry. Once they accommodate your request, they will sometimes link to your content on their own. If they don’t, then ask them to do so.

Provide an Awesome Resource

Since people most often link to resources that provide value, create some killer content. Make sure that it is in-depth and out-of-this-world awesome. Use all the tips and tricks, such as infographics and subjective data. Then send it to them in an email stating your goal. For instance, it could be a post about why eating meat is detrimental to your health. When you send it to the health and fitness guru, let him know that you are urging people to steer clear of meat in their diet. Ask him or her to review it and see if they feel that you left anything out. Again, you are appealing to their ego and their expertise in the industry. That usually works.

Backlinks are critical to most every SEO strategy. Ignoring this step, you have to be on top of your game. You have to provide the best, most sought-after, content on the internet. But, building links can be difficult. If you spend too much time focusing on the wrong type of links, you can kill your profits, and potentially, and your website. Using the information provided here, you should easily be able to create a link-building outreach campaign that will work for you and get you noticed by search engines and new visitors.

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