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How To Create Compelling Ads That Draw In Customers Looking To Buy

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How To Create Compelling Ads That Draw In Customers Looking To Buy

Targeting a specific audience enhances a marketing campaign infinitely. The return on investment and the results achieved through targeting are invaluable. This has been demonstrated time and again through the efforts of remarketing and the magnified conversions seen in the process. Audiences are targeted based on everything from user behaviour to demographics and location.

New technologies are pushing the boundaries of traditional target marketing with the power of data and artificial intelligence. This gives marketers new components to work with when trying to reach an audience. The entire marketing interface is currently undergoing a metamorphosis. Rather than text-based keyword ads waiting for customers to search for them, marketers can now use image and feed-based AI data to approach potential customers intuitively. Predictive analytics are taking the marketing approach by storm and the logistical opportunities there, present endless possibilities.

This means that marketing and business professionals must be aware of and comfortable with the newer components of these so-called audience ads. Here is a look at the parts you need to understand to craft compelling ads that capture a targeted audience in today’s market.

Indigenous Marketing

Indigenous marketing, or native ads, are here to stay because they work. People are bombarded with marketing information at every turn. They see it on billboards and television, and it shows up in their mailboxes and their inboxes. They hear it on the radio, and little ads even follow people around while they are surfing the net or looking at Facebook. The thing is that people are programmed to overlook them or just scan them and forget them. Native ads strive to capture attention by becoming part of the natural space that is not off limits. The best marketing campaign allows people to see and interpret ads without realising they have been advertised to. That is indigenous marketing. It is subtle, not spammy. It is also intuitive. Search assistants and AI make it possible. People are expecting their needs to be anticipated without interrupting their daily lives.

Use Audience Data To Tell The Consumer’s Story

Nobody can resist a good story, which is one reason everyone loves video so much. Stories sell. So, here’s the thing. Audience members inevitably share a lot of personal data. Maybe not so much their birthday and address, but they will tell you a lot about their interests, hobbies and daily lives. Even purchase history can be a strong targeting factor. If you can use the audience data to tell a story that they fit into or strongly relate to, then your ad will be successful. You must create a story that is already a part of your audience’s life.

Use The Predictive Analytics Of Intuitive AI

Multiple data signals about the audience are available across the web. How you gather that information and use it is up to you. As stated earlier, customers want their needs to be anticipated, and they expect it. Look for analytics and metrics that already have intelligence integrated so you can harness the power of the data at your fingertips. Combine features creatively to make ads more compelling. Use things like image extensions, links and reviews in combination with large visual components to guide audience members through their sales journey. These are all dynamic components which can help you better connect with your audience members.

Today’s ads must be extremely high-quality and efficient to be successful. Audiences want to be heard, acknowledged and valued above all. Key features which help intuitively anticipate needs and fill in the gaps at the end of the day are the practical components of modern marketing.

Content

Three Types of Posts for Your Company Blog

Tom

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The majority of brands now realise they need a robust content marketing strategy, and a company blog is a critical component within that. The following article explores some different types of blog posts to use.

It’s crucial to vary content to keep your audience engaged, and this piece will show you how.

Industry news and reaction

As stated, your company blog should be varied with the different types of content you use. Getting the balance right is crucial here. Your audience wants to be informed, so you should focus some of your attention on providing the latest news from your industry.

Keep in mind the intense competition in the marketplace for this type of content. Remember your competitors may be sharing the same news as you. Therefore, you also want to include some of your own commentary.

It’s crucial to pinpoint what this piece of news means for your business or how you are taking advantage of the latest industry trend.

Share your news

Another way to make your blog stand out is to include content that only you can write. The obvious example of this is sharing your own news. There are various ways you can do this, such as publishing a case study of the work you have done for a particular client.

An approach like this works well for marketing agencies; it’s not a hard sell but it does provide an opportunity to show what you can do.

There are other options as well, such as a report from a recent event of yours – you can even include video highlights or an interview you did. Always think about what your audience is interested in and which type of content they will engage best with.

Sharing good news makes your brand more personable and encourages engagement with your audience. Be careful though to avoid writing promotional posts regularly, and always look to add value through your company blog.

List-style evergreen posts

Latest industry and company news should certainly be shared regularly to keep your audience informed. However, one of the problems with this type of content is it only typically gains short-term views over a day or two when it’s fresh.

It’s also crucial to publish content that doesn’t age in the same way.

The best approach for this is list-style evergreen posts. To put it simply, this is content that stays fresh for months or even years after it is published. Again, ensure you are providing value to your audience by covering the topics they are most interested in.

Remember blog posts like this are fun to write, easy to promote and can be shared over and over again.

Content marketing is a significant trend and something most brands need to be involved in.

If you’re serious about this type of marketing, you will want to have a company blog that you update regularly.

It’s necessary to find the right balance with the content you publish, so this article has explored the topic in greater detail.

Remember to provide commentary on industry news, share your own news and create list-style evergreen posts.

 

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Content

Three Keys to a Great Infographic

Tom

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business team with scheme on flipboard at office

If your brand wants to master Pinterest, then it’s essential to create great infographics. It’s well worth doing this because Pinterest is an incredibly valuable social media site if you can get the hang of it. Therefore, this article focuses on some essential tips to create the best infographics.

Write an engaging title.

It’s easy to think that infographics are all about imagery. However, the words and language you use are also crucially important. Of course, this process all starts with the title you choose to use.

Therefore, spend some time on a descriptive title for your content while also keeping SEO in mind.

Remember, there are different ways you can create an engaging title, and these can include the use of numbers, which can draw attention. For example, you can focus on a particular year or several tips if that works for the rest of the content of your infographic.

Another thing you can do is ask a question in your title, which aims to educate as well as giving users a reason to read on.

Make your infographic visually appealing.

It may seem an obvious point as infographics are a type of imagery in themselves. However, the way you present your information can play a crucial part in the success of it. In general, you should be creative with your infographic to ensure it stands out.

Remember, it isn’t a restrictive type of content so you can add images, charts and text effects.

Keep it consistent though by following a plan and formula. For example, data is common in an infographic, but using data visualisation techniques can bring a lot more attention to your content.

Keep in mind you are presenting information and the more appealing you make it; the more likely others will want to share it.

Think about the use of colour.

It’s striking how much more appealing an infographic incorporating a range of different colours is compared to one that is black and white or using only one colour. Of course, it’s vital to strike the right balance though because too many colours could look messy and detract from your core message.

One concept that can be effective is to take advantage of different contrasts between colours.

Remember. you want to pick colours that complement each other; the right blend can make specific colours stand out.

In fact, this can be a very effective way of using bold colours to create the maximum effect.

Pinterest can be a tricky social media site for brands to master.

Of course, this is partly because it looks complicated at first. One type of content that performs particularly well is infographics.

Remember to write an engaging title, make your infographic visually appealing and think about the use of colour.

 

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Content

3 Social Media Tips for Writers

Tom

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The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

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