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How To Drastically Improve Your SEO And See Immediate Results In A Few Simple Steps

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How To Drastically Improve Your SEO And See Immediate Results In A Few Simple Steps
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This article was originally published on omology.co.uk

SEO is the fundamental driving power behind your content. Without SEO, your audience can’t find you. Improving the results of your SEO efforts isn’t as difficult as you may think. Most people put much sweat equity into their keywords but forget about crucial other ranking factors. The search engines determine rankings by using algorithms that look at a lot more than keywords. You don’t need to buy any fancy tools to see results from your SEO strategy; you only need to know the fundamental elements on which to focus. Take these simple steps to drastically improve your SEO and see immediate results.

Focus On User Experience

Yes, keywords are essential and must be integrated accordingly. However, the algorithms also consider your past traffic, your bounce rate and how long visitors stay on your site. That means a fabulous user experience will improve your results dramatically. Focus on things like inviting aesthetics and the structure of your site. Make sure it is easy to navigate, and that the information is directly related to the keywords used. Above all, ensure that you post top-notch, quality content that the audience will find relevant and highly valuable. That will keep them on your site longer and lower your bounce rate.

Think About Your Hosting Service

Your hosting service determines your page load speed. If you have a low-quality hosting service and the pages don’t load fast enough, the audience will look elsewhere for what they want. They don’t want to wait for your page to load. As a rule, it should take five seconds or less. You also need to ensure that you have a responsive template that displays well across all screens. That is non-negotiable. Over half of the searches performed daily on Google originate from a mobile device or smartphone. Your site needs to be responsive and mobile-friendly, which will also improve the user experience.

Optimise All Of Your Images

The text isn’t the only thing that you should optimise on your site. You should audit every page, image, and video thoroughly for optimisation. Ensure that you use keywords to title your picture and put them in the alt tag. Incorporating keywords into the image file name is also wildly successful. The search engines consider all these things in their algorithm, crawling your site looking for information which they ultimately use to determine rankings.

Use Video And Interactive Forms of Multimedia

Incorporating various forms of content tells the search engines that your site is of high quality. It takes time and effort to do this, but it pays off. Video marketing has a conversion rate double that of marketing with static images. They increase a visitor’s time on your site and help visitors retain information better. Expanding the time-on-page and content-recall can be invaluable, and it will drive conversions. Offering various forms of multimedia allows visitors to engage with your site in a manner that suits them. Happy visitors equal long time-on-page, and that equals higher rankings which equals more visitors. It’s a cycle.

Check Your Links

A link-building strategy is essential to SEO. Having inbound and outbound links to and from authoritative sources in the industry makes your content more credible in the eyes of the search engines and your audience. Don’t just build links and forget about them; however; you must check them to ensure you have no broken links or 404 errors. Great links can drastically improve your SEO, but broken links can cripple it.

SEO looks extremely hard, especially when you have so many “gurus” helping you out. Hundreds of companies will tell you that it is too complicated for you to do, but in fact, SEO can be handled rather quickly if you know what you are doing. Moreover, after following the information you’ve read through today, you should easily be able to handle the majority of your SEO on your own.

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Three Types of Posts for Your Company Blog

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The majority of brands now realise they need a robust content marketing strategy, and a company blog is a critical component within that. The following article explores some different types of blog posts to use.

It’s crucial to vary content to keep your audience engaged, and this piece will show you how.

Industry news and reaction

As stated, your company blog should be varied with the different types of content you use. Getting the balance right is crucial here. Your audience wants to be informed, so you should focus some of your attention on providing the latest news from your industry.

Keep in mind the intense competition in the marketplace for this type of content. Remember your competitors may be sharing the same news as you. Therefore, you also want to include some of your own commentary.

It’s crucial to pinpoint what this piece of news means for your business or how you are taking advantage of the latest industry trend.

Share your news

Another way to make your blog stand out is to include content that only you can write. The obvious example of this is sharing your own news. There are various ways you can do this, such as publishing a case study of the work you have done for a particular client.

An approach like this works well for marketing agencies; it’s not a hard sell but it does provide an opportunity to show what you can do.

There are other options as well, such as a report from a recent event of yours – you can even include video highlights or an interview you did. Always think about what your audience is interested in and which type of content they will engage best with.

Sharing good news makes your brand more personable and encourages engagement with your audience. Be careful though to avoid writing promotional posts regularly, and always look to add value through your company blog.

List-style evergreen posts

Latest industry and company news should certainly be shared regularly to keep your audience informed. However, one of the problems with this type of content is it only typically gains short-term views over a day or two when it’s fresh.

It’s also crucial to publish content that doesn’t age in the same way.

The best approach for this is list-style evergreen posts. To put it simply, this is content that stays fresh for months or even years after it is published. Again, ensure you are providing value to your audience by covering the topics they are most interested in.

Remember blog posts like this are fun to write, easy to promote and can be shared over and over again.

Content marketing is a significant trend and something most brands need to be involved in.

If you’re serious about this type of marketing, you will want to have a company blog that you update regularly.

It’s necessary to find the right balance with the content you publish, so this article has explored the topic in greater detail.

Remember to provide commentary on industry news, share your own news and create list-style evergreen posts.

 

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Three Keys to a Great Infographic

Tom

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If your brand wants to master Pinterest, then it’s essential to create great infographics. It’s well worth doing this because Pinterest is an incredibly valuable social media site if you can get the hang of it. Therefore, this article focuses on some essential tips to create the best infographics.

Write an engaging title.

It’s easy to think that infographics are all about imagery. However, the words and language you use are also crucially important. Of course, this process all starts with the title you choose to use.

Therefore, spend some time on a descriptive title for your content while also keeping SEO in mind.

Remember, there are different ways you can create an engaging title, and these can include the use of numbers, which can draw attention. For example, you can focus on a particular year or several tips if that works for the rest of the content of your infographic.

Another thing you can do is ask a question in your title, which aims to educate as well as giving users a reason to read on.

Make your infographic visually appealing.

It may seem an obvious point as infographics are a type of imagery in themselves. However, the way you present your information can play a crucial part in the success of it. In general, you should be creative with your infographic to ensure it stands out.

Remember, it isn’t a restrictive type of content so you can add images, charts and text effects.

Keep it consistent though by following a plan and formula. For example, data is common in an infographic, but using data visualisation techniques can bring a lot more attention to your content.

Keep in mind you are presenting information and the more appealing you make it; the more likely others will want to share it.

Think about the use of colour.

It’s striking how much more appealing an infographic incorporating a range of different colours is compared to one that is black and white or using only one colour. Of course, it’s vital to strike the right balance though because too many colours could look messy and detract from your core message.

One concept that can be effective is to take advantage of different contrasts between colours.

Remember. you want to pick colours that complement each other; the right blend can make specific colours stand out.

In fact, this can be a very effective way of using bold colours to create the maximum effect.

Pinterest can be a tricky social media site for brands to master.

Of course, this is partly because it looks complicated at first. One type of content that performs particularly well is infographics.

Remember to write an engaging title, make your infographic visually appealing and think about the use of colour.

 

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3 Social Media Tips for Writers

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The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

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