email marketing

How to Stop Your Emails from Going to the Recipient’s Spam Folder




How to Stop Your Emails from Going to the Recipient's Spam Folder
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Though email marketers always want their messages to go to the recipient’s inbox, this is not always the case. Since email service providers are continuously modifying their spam filter rules, it’s becoming harder to improve the effectiveness of an email campaign. When you send emails, it may go to one of three different places: the inbox, the spam folder or somewhere else (i.e., missing).

You can’t possibly control the emails that go missing somewhere into the cyberspace (don’t worry, as the percentage of these emails is minimal). However, you can certainly increase the rate of email inbox deliverability by making sure your emails don’t go to the spam folder.

Given below are some useful tips that you can use to stop your email messages from landing into the spam or junk folder.

Make Sure Your IP Address is not Black-listed

Many times, the email messages you send go to the junk or spam folder because your IP address is on blacklists. If you are using the services of a third-party email provider, it becomes impossible to verify all the IP addresses.

However, there’s one thing you can do; send yourself a test email message. Now take out the IP information from the header section of your email. Go and check that IP address to make sure it’s not black-listed.

Don’t of Capital Letters, Punctuation Marks & Symbols Excessively

One of the most important tips to increase your email inbox deliverability is to avoid excessive use of capital letters, punctuation marks and symbols in the messages. Emails containing capitals and symbols ($, &, #, @) can immediately raise red flags sending them right to the recipient’s junk folder.

Avoid Using Too Many Images

An email message that contains many images can immediately alert the email firewalls. Even when you use images in your email, don’t forget to accompany them with some text. The fewer images you use, the better the quality score of your message will be.

Be Careful with Referral Links

Your emails can go to the spam folder even when they contain multiple referral links. The good idea is to cloak the referral links that you include in the body of the message. The best piece of advice for email marketing, however, is to reduce the number of referral links to just one.

Don’t Use Risky or Spam Phrases

Your emails won’t go to the recipient’s inbox if its subject or the body contains spam keywords or phrases. It is important that you keep yourself abreast of the words or phrases that are considered to be spam. Any email which contains spam keywords in high proportion will go to the spam folder.

Examples of Spam Keywords: free, guaranteed, opportunity, profit, affordable, approved, credit, free web hosting, easy money, direct marketing, earning potential, credit card, great deals, make money online, tremendous savings, etc.

Attachments are a Complete No-No

Emails containing attachments look suspicious to email firewalls. It is because spam email messages carry virulent attachments. To increase the inbox deliverability of your messages, you should completely stop using any attachments.


Since email marketing is one of the most powerful means of online advertising, you should always make sure that your messages are safe from landing into the spam folder. By following the tips mentioned above, you can immediately reduce the number of emails going to junk or spam folder and increase the email inbox deliverability. Start taking action right now to make your email marketing efforts bring results you can be happy with.

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