Digital Marketing

The Growing Importance of Online Marketing

omologyinfo

Published

on

Digital Marketing Omology.info

The digital revolution has transformed the world of business and most of the traditional marketing’s rules. Along with the new possibilities and tools, the buying behaviour has changed too. So, nowadays, more often than not, you can see consumers that start their buyer’s journey online – and many times end it there as well.

The digital era has left businesses with two options: adopt digital marketing as the new marketing standard, or fail. Because, not being present on the online map, is the same as not existing at all.

That’s why it is essential that companies understand digital marketing and the available digital tools, and learn how they can make use of them in the quest for growing their customers’ base, and consequently – their business.

In today’s article, we will help you do just that: we’ll explain the types of online marketing and its stages, list the type of content suited for each stage, and give you a step-by-step plan to starting your own digital marketing journey.

So, read on!

ONLINE MARKETING: WHAT IS IT AND WHAT ARE ITS BENEFITS?

Before we get down to the details of digital marketing and introduce some of the tactics you can use to strengthen your position on the market, let’s first define what digital marketing is and go over some of its benefits.

Digital marketing, otherwise referred to as online marketing, is a way to market products, services, and the brands that offer them using digital channels.

The tools that digital marketing utilizes are many, and although learning how to use them all might seem confusing in the beginning, they ultimately make marketing much easier than it ever was.

Let’s take a quick look at the key benefits of online marketing.

TARGETED REACH AND PERSONALIZATION

With digital marketing, the word “distance” seizes to exist. Companies can reach hundreds of millions of customers, regardless of their location. Moreover, having all information about everyone with an online presence, the internet makes targeting a piece of cake.

Businesses can stop wasting their efforts on the wrong audiences, and spend more time and resources marketing to qualified leads. The availability of information also makes personalization possible, which means a greater value for the customers, and a higher chance of conversion for the businesses.

REDUCED COSTS

Can you imagine how much it would cost reaching such a vast audience using the traditional marketing channels?

The numbers would probably be so big, that it would be impossible to imagine.

Cost efficiency is one of the top advantages of online marketing – sometimes the only cost of advertising is your time.

DATA GATHERING

As we already mentioned, the internet has all the information about everyone with an online presence stored. Including you, and your prospects.

Since all the interactions with your leads and prospects are recorded, you have an overview of the impact of your operations available at all times.

Of course, just gathering the data is not enough – you have to understand what this data means and use the conclusions you get to build more personalized relationships, optimize your strategies and always stay ahead of your competitors.

TYPES OF ONLINE MARKETING

Now that you know what online marketing is and why it is essentials that both online businesses and brick and mortar companies adopt it lets list and explain the main types of online marketing.

Note that all of these types should not be used in isolation – instead you should incorporate them all in an integrated marketing strategy.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or shortly SEO, is a process of optimizing websites to rank well on search engines, and thus bring free, organic traffic to the site.

The problem is that the algorithms that search engines use to rank content continuously change, so if a business is to stay relevant in the digital economy, keeping up with the best search engine optimization practices is vital.

CONTENT MARKETING

You’ve surely heard the phrase: “Content is king.”

There’s nothing untrue about that saying. Content is the single best way to provide value to your audience.

We know, we know – everyone talks about value.

Well, that’s because people only buy when they feel that they are getting something in return.

Moreover, content is the only way you can capture your prospects’ interest and nurture your leads, as usually, content marketing means delivering value without always selling.

SOCIAL MEDIA MARKETING

In a world where almost every person that has internet access is a social media user, passing up the opportunities that social media platforms create for businesses would be a huge mistake.

Reaching out to the audience present on social media platforms such as Facebook, LinkedIn, Instagram or Pinterest allows businesses to increase brand awareness, drive traffic to their website and generate leads. Moreover, social media empowers companies to engage in two way communication with their audience, and thus improve customer engagement and satisfaction.

PAY-PER-CLICK (PPC)

Although working on your SEO is imperative in order to increase your organic traffic, you should not overlook the value of other types of traffic as well. Why? Because SEO takes a long time to yield results, while PPC ads allow your website to climb to the top of the search engine results page (SERP) almost immediately.

AFFILIATE MARKETING

Affiliate marketing is marketing through different blogs and sites relevant to your industry. A blog site that reaches your target audience can promote your products and services, and for every lead that makes a purchase through that blog, you pay them a commission.

NATIVE ADVERTISING

As it is a truth generally accepted that people hate ads, and avoid them as much as they can, marketers came up with a savvy way to hide adverts in plain sight – a tactic they called native advertising.

Native advertising is actually placing ads next to other editorial content – while making the ads look just like the content they are placed next to.

EMAIL MARKETING

Many people believe that when social media became the new online marketing standard, emails lost their significance. However, emails have always been, and probably will always be one of the most effective marketing tools.

Email marketing allows you to communicate any kind of news, updates, or promotions to your customers, nurture leads and build powerful sales funnels that convert in a matter of minutes.

ONLINE PR

Whenever brands build relationships with influencers, key content writers, or online journalists, you can say that they are engaging in online PR. Online PR focuses on getting high-quality backlinks and driving referral traffic.

MARKETING AUTOMATION

Wow. So many things to consider, right?

And here we are, telling you that you should implement everything that we discussed so far in your marketing strategy. How is that possible?

Well, thankfully, you do not have to do all of these things manually. Instead you can automate them, using marketing automation software, created to help you prioritize and execute repetitive marketing tasks like social media or emails.

Do not confuse marketing automation with sending general messages to your following. When you use it right, marketing automation software helps you narrow your target audience down, create high-converting funnels and share more focused messages that are in line with your goals, without requiring your constant, undivided attention.

CONVERSION OPTIMISATION

Don’t mistake the term “conversion” with a particular event, such as a sale.

Conversion means nothing until you give it a meaning. In other words, you have to set your goals and what you want to accomplish, to be able to define what conversion means for you.

You conversion optimization strategy should help you state things clearer: people will not know what kind of action you want them to take unless you tell them. In other words, to optimize your conversion rates, you have to find a way to create a clear, inviting call to actions and clearly articulate your intentions.

ANALYTICS

Data means nothing until you make sense of it. Just gathering data, without using it as a basis for making wiser, more informed decisions does not help you in any way.

Data analysis allows you to understand what data means and improve your performance according to those insights.

Here are a couple of things to keep in mind when you are analyzing data:

  • Measure the results at every stage of the funnel, instead of looking at just the ending numbers
  • Use hypothesis testing to put the data into action, and use it to make decisions
  • Don’t forget the importance of context, as data itself does not always give you all the information you need

THE DIFFERENCES BETWEEN B2B AND B2C ONLINE MARKETING

Usually, people associate online marketing with individual customers, although it can be used even in B2B relationships just as successfully.

However, there are a couple of key differences between the B2C and B2B marketing landscape that you should be aware of.

The Length of the Customer Journey

When you are marketing to businesses, you should expect slow and calculated decisions, unlike B2C decisions, which can be made even in just a few moments. That’s why when it comes to B2B marketing, nurturing your leads is essential – as your customers are in the evaluation stage for so long, you need to provide them with all the support they need to move to the next stage.

Buyer Motivation

The reason that B2B journeys take so long is that when making a decision, businesses have to make sure that it is the right thing to do for the whole corporation – and not just for one sector. This means that usually, before making the final call, a series of pitches are made at different levels of the hierarchy.

When it comes to B2C relationships, on the other hand, they start and continue solely because of the interest of an individual.

Marketing Focus

Another point of difference between marketing to B2B and B2C is the focus of the marketing message. When marketing to individual customers you should focus on the attributes of the product and how they can bring value, and when marketing to businesses you should focus on building a strong relationship.

THE STAGES OF ONLINE MARKETING

Ever since the beginning of marketing, marketers have used sales funnels to gain the interest of their prospects and convert them into leads. With the digital revolution, building sales funnels have become as easy as it can be.

Each sales funnel goes through three stages:

Interest and Awareness

When the prospects first discover your brand, they are at the top of the funnel. Each stage has its own challenges, and the biggest challenge in the awareness stage is standing out in the sea of online content, and grabbing your customers’ attention.

Evaluation

Customers in the middle of the funnel are considering your products and services and evaluating whether making a purchase will bring them the expected value. This is the part where you have to convince your prospects that your products are superior to your competitors’ and that you are their best choice.

Conversion

If you successfully push your prospects through the middle of the funnel, you will have them at its bottom, where they move from the phase of making a decision – to taking action.

HOW TO GET STARTED

So far, we went over two imperative marketing truths:

  1. People consider buying from you, only when you convince them that your business and products bring them value
  2. Content is the best possible way to deliver value

We also went through the customer journey and its three stages and explained how your prospects’ awareness of your brand and their interest differ in each stage.

So, now it is time that we combine all this knowledge together and explain how to create your online marketing strategies.

#1. DEVELOPING A CONTENT STRATEGY

By now, you should understand that the prospects at the start of their customer journey are not interested in the same information as those at the middle – or the bottom. A content strategy is merely choosing the right kind of information to present to your customers at the right stage of their journey.

Let’s go over the funnel stages again and list the content that works best with each one of them.

Awareness and Interest Stage: EBooks, Blog Posts, Infographics, Short Videos

The awareness stage is all about free information, packed in different forms. Regardless of what kind of content you decide to create – be it an EBook, a video, a webinar, or a blog post, what you need to do is to spark the interest of your prospects by sharing free knowledge that helps them solve some dilemma or problem.

Evaluation Stage: Testimonials, Case Studies

Let’s say you successfully got people’s interest. Great!

But that does not mean that your job is done. If you don’t push them through to the bottom of the funnel, chances are many of them will remain stuck in the middle.

The best way to convince people that they need your product is through peer pressure and social proof.

People do not believe brands and advertisements as much as they believe other people.

Action Stage: Promotions, Discounts, Limited Time Offers

Leading your customers to the bottom part of the funnel does not mean that they will become your customers. Some of them will buy your product on their own, but others need the extra push. That is when introducing a ticking clock offers such as discounts and promotions can come in handy.

#2. DEVELOPING A SEARCH ENGINE OPTIMIZATION STRATEGY

Long gone are the days when you could stuff your content with keywords and any kind of backlinks and see your website appear on the first search engine results page. Now, if you want to stand out, you have to design an SEO strategy.

This strategy is closely related to your content strategy, since, in order for your content to be relevant, you don’t only have to provide quality, but also build it using the SEO best practices.

Every successful SEO strategy is a puzzle consisting of four pieces:

Technical SEO

Technical SEO is the process of optimizing your website, so it is compatible with search engine guidelines, and providing the best environment so search engines can crawl, index and rank your page effortlessly. The purpose of technical SEO is to solve any technical problems your page might have, to make the site mobile friendly, create an intuitive structure of your content, and increase the loading speed.

In other words, technical SEO focuses on improving your page so your visitors can have a satisfactory customer journey.

On-Site SEO

After making sure you have a good content structure on your site, you can apply on-site SEO which consists of keyword research, keyword dense page titles, clear, descriptive URLs, keyword dense content and precise call to actions.

Let us give you a piece of mind: On-site SEO is much harder to implement if you first don’t optimize your technical SEO.

Off-Site SEO

Off-Site SEO is built through online PR, and its purpose is establishing your brand’s authority. However, when it comes to link building you should not focus on the quantity, but on the quality. In other words, what you want are links coming from relevant sources, and the best way to get such links is to first create high-quality, valuable content.

Content

You might have noticed that we mention content in each section of this article. It seems that content is king after all. Content is not only blog posts like many people assume. Generally speaking, there are three types of information you should give through your webpage’s content:

  • What’s your business and where it is located
  • What makes you better than your competition, and why a visitor should engage with your business
  • Relevant information that positions you as an authority on the market

#3. DEVELOPING A SEARCH ENGINE MARKETING STRATEGY

Developing your SEO marketing strategy has a few stages.

First, you have to find out what the “what” and the “why”: what people are looking for and why they need to find their information.

Then, it is time that you satisfy those needs by building relevant content that will answer their questions and pick a channel to optimize for.

And finally, once you have all of this down, it is time that you optimize the content. To do this, you have to imagine the customer journey and decide when and where to place a call to action. Make sure that you don’t limit yourself and optimize only for your search traffic – instead, the goal of your optimization should be making a conversion.

#4. DEVELOPING A SOCIAL MEDIA STRATEGY

The biggest mistake you can make is underestimating social media marketing. And, you’d be surprised to know how many marketers do.

Many people think that being present on social media is enough. They’ll post an image or a short tweet and cross their fingers waiting for engagement.

However, it’s not as easy as it might seem.

When you are developing a social media strategy, there are four stages you have to go through if you are expecting any success:

  • Social listening is the activity of monitoring your customers and responding to all customer concerns you might find on the web.
  • Social influencing is quite self-explanatory. Becoming an influencer means establishing authority on the web, usually through sharing appealing and valuable content.
  • Social networking is the same as networking in real life – it consists of associating with influencers and authorities brands present on the platforms.
  • Social selling is the act of driving sales from existing customers and turning prospects into leads

Although each one of these stages is a puzzle part without which social media success cannot be guaranteed, the first stage, social listening, is the most significant, as it is the source of all data that allows you to perform every other step well.

#5. DEVELOPING AN EMAIL MARKETING STRATEGY

Email marketing is everyone’s favorite for a reason: you can use it for branding, customer retention, sales, getting referrals, driving traffic and many other purposes. In other words, you can use it for communicating any kind of information, in any stage of the customer journey.

Generally speaking, there are three types of emails:

  • Transactional emails are usually sent by automated systems as a response to a trigger event such as signing up.
  • Relational emails are sent out in order to nurture leads and retain your current customers.
  • Promotional emails are used for generating sales.

These types of emails are not excluding one another: you should use each one, depending on the funnel stage your customers are in. However, no matter what type of email you send, there’s one thing you should keep in mind.

Although your email marketing efforts usually bring you profit, that is not its purpose.

Instead, when you are thinking about the way you should develop your email marketing strategy, you should be thinking about the way you can most efficiently and effectively make your leads move from one stage of their customer journey to the next one.

#6. DEVELOPING A CONVERSION OPTIMIZATION STRATEGY

When we’re talking about a conversion optimization strategy, we’re not talking about driving new traffic to your page, but about optimizing what you already have.

As with every other strategy, this one too is developed in a couple of stages:

  • Decide what you’ll optimize and set your goals, both short-term, and long-term
  • Gather and analyze the data
  • Create a hypothesis and different variations that you are planning to test
  • Run the tests
  • … Analyze. Again.

Note that these stages are not linear – instead, think of optimization as a circle: after the final stage ends, the first one begins again. The process of optimization should not be a one-time thing, but a usual thing you do all the time.

THE IMPORTANCE OF MOBILE FOR ONLINE MARKETING

Although creating mobile-friendly content is part of technical SEO, we decided to create a separate section to accentuate its importance.

Nowadays, people gravitate toward using smartphones for many of the tasks they used to do on other internet-enabled devices: communication, online research (price comparisons, product reviews), and even online shopping.

With smartphones becoming a necessity rather than an accessory, if you don’t have a mobile website, you’re not only missing out on the opportunity to be better ranked on search engines, but you’re also risking your customer satisfaction levels.

WHEN TO EXPECT RESULTS

Now that we have explained the basics of online marketing, its types, and strategies, you must be wondering how long it’ll take for each of the online marketing strategies to yield results.

Although it depends from case to case, there are a few general rules that’ll probably be true for you too.

With PPC for example – what you pay is what you get. So, the results are more or less immediate.

SEO, on the other hand, takes a little longer. With SEO, you should expect to get similar results as you get with PPC around a year after you’ve collected enough long-tail keywords.

Finally, content marketing takes a long time to yield results, but it also requires your continuous attention and activity.

So, stay focused, and be patient. The time that you need to wait to see the results will be long forgotten once the traffic and leads start flowing in.

SETTING YOUR ONLINE MARKETING BUDGET

The time has come to answer the burning question: how much does it all cost?

Well, it all depends.

It can cost nothing… and it can cost a fortune.

First, you should decide is whether you will outsource your online marketing or you prefer to do it yourself. Naturally, outsourcing costs more.

If you do it yourself, the next thing you should consider are the available online marketing tools.

If you are a small business, then free tools will do, but as you grow, you’ll notice that you need more data, options, and better support – so chances are you’ll have to switch to some of the paid versions.

Final Notes

The question whether you should build and implement a digital marketing strategy, is the wrong one to ask. How you can go about implementing it, should instead be your focus.

Whether you’re a startup, or a company with a loyal following, online marketing can only open more opportunities for your business. The good thing about it marketing is that you can everyone can afford it, regardless of their business’ level of development.

However, there is one cost that cannot be avoided, and you should be prepared to bare. And that cost, is your time.

Digital Marketing

How To Make Money With Affiliate Marketing

Francesca Taylor

Published

on

affiliate marketing

If you are looking to start a blog or already have one, it is perfectly normal to make money with it. Affiliate marketing is an excellent passive method to earn money with your blog.

This is indeed the royal road to blogging and earning money at the same time. This article will explain concretely how it works.

So, what is the affiliation with a blog?

Affiliation is about being “affiliated” or “related” to a business or brand. A business that sells services or goods can have many affiliates. Their jobs, therefore, consist in selling, indirectly or not, the products or services of this same company.

If you already know the principle of sponsorship, see that it is very close in operation. You just need to share your referral link to get a commission (for example) if someone has used your link. Well, it’s pretty much the same with an affiliate.

In general, when you start affiliate marketing, you get an affiliate link from a company. When a person clicks and/or buys having first clicked on this link, the affiliate is paid a commission. So much for the simple explanation of what affiliation is in principle.

How do you earn money with membership?

Ah, that’s what interests you, isn’t it? There are different ways to earn money for membership. The best known of all is the commission on sales, but there are other ways to make money with a membership. Here are the three primary forms of membership compensation.

  • The Pay-per-sale: Recover a percentage of the sales made with your link. It is, therefore, the most famous form. For example, platforms like Amazon use this system. It can be the most concrete and the surest form. The more you sell a product, the more commission you earn on it. The commission percentages are higher or lower depending on the affiliate program and the company.
  • Pay-per-lead: It was a prevalent method before the arrival of Amazon. Some companies do, however. There, no matter if your affiliate buys a service or not, you are paid for the simple fact of having made him know the company. That is to say, the company pays you for bringing it back a lead and a prospect. Typically, if someone fills out a business form through your link, you’ve just sent a lead. So the company you are affiliated with pays you for it. These are not commissions, but fixed prices for each lead brought.
  • Pay-per-click: The method of being paid by getting traffic. It’s a bit the same as with the previous method except that the prospect’s quality is not required. What matters to the site and the company is to receive traffic. It is an affiliate method that is tending to disappear. This was very prevalent in the early days of the web, where what mattered to many companies was pure visibility. Also, it is not much sought after by affiliates because it is low paying.

How to place your affiliate links?

Of course, an affiliate link being a URL, it is on the internet that it happens. For example, if you have a blog, this is the royal road. You will be able to put affiliate links in your articles and even your images.

The affiliate link has some tracking code. It is your unique bond. This is how the company you are affiliating with will know that “buyers” or “prospects” have come through your link.

Often an affiliate link is a combination of the site with your affiliate name.

Sometimes these are longer, encrypted links. In this case, it uses sites that shorten links as adf.ly or cutt.ly.

Where to find affiliate programs?

This is indeed the first thing you need to do if you want to earn money with affiliate marketing. The first thing to do is look for an affiliate program in your field, which remains interesting to you.

There are two ways to find affiliate programs.

1. Go through centralized platforms.

These platforms bring together thousands of companies that make affiliation. In this case, it is straightforward to manage your affiliate links and programs. Everything will therefore be centralized on the same platform. Likewise, often, your compensation will be paid via this same platform. You do not have direct access to companies that make affiliation. Therefore, you go through this affiliate platform that acts as an intermediary.

Here are some major sites that centralize affiliate programs: 

  • Awin (one of the best known, you will find a brand you want to work with – to be affiliated with).
  • Affiliate (A very famous international platform too).
  • RakutenMarketing (Very useful if you are in a field related to fashion or beauty, for example).
  • A pump (number 1 in the USA, ideal for making affiliation with applications, gaming sites, banking and insurance sites, etc.)

When you sign up for one of the platforms, you can access all advertisers (companies seeking to ‘advertise’ their offers and services. When you are an affiliate, you are therefore a “publishers”, the one who publishes And, on those platforms, you will have access to all the advertisers’ offers, so it’s straightforward to see which programs are right for you.

Each advertiser/company indicates their affiliate model. You will also have access to the banners, images of the products that the company sells and use in turn.

Also, the advantage of using these platforms is that you can easily follow your performance and tracking.

2. Go through direct affiliation.

Lots of companies have their affiliate programs. These companies – in general – quite large do not go through the platforms described above. Among these companies, we find:

  • Amazon (the most famous, but which has meagre commission rates).
  • Booking
  • And many other companies and brands on the internet.

To do this, the ideal would be to search according to your theme, the companies that interest you the most. Generally, it is enough to register on the site to have access to your affiliate area.

In this case, often, the affiliation is similar to sponsorship. Whatever name you choose, it’s always the same principle. You are paid if we click on your link.

The most significant advantage of going directly through a platform is that you often have a more substantial commission. This makes sense since the affiliation is done directly, without an intermediary.

Tip: To determine if a business you like has affiliated, just search on google: Business name + affiliate. You will then have the affiliate page for your business.

If the company in question does not (yet) have an affiliate program, take the opportunity to suggest a partnership with you. Businesses are always open to gaining more customers, trust me.

What are the advantages of membership?

The benefits of membership are numerous. Here is the list of the main advantages of making money with affiliate.

  • Membership generates passive income. In other words, your links only need to be placed once to generate money continuously. So if your article ranks very well, for example, then your affiliate link will get a lot of traffic without you having to work on it. You win completely passively by being worked only once upstream.
  • Membership does not require an initial financial investment. This is also what explains why many people get started in affiliation. This allows you to generate money without having to start a business. A simple blog will suffice. And, as you know, starting a blog can cost around twenty dollars.
  • No need to create an affiliate product or service. Clearly, that is a huge benefit. You don’t make your own products. You don’t have a factory or anything. You are, in effect, the salesperson who earns commissions on sales. No need to manage inventory, delivery or anything. You have the advantages of an entrepreneur without the problems that go with the business.
  • It’s effortless to set up once you understand how it works. If, for example, you choose the blog to attract traffic, then you will be able to build your affiliate system very quickly.
  • You combine the useful with the pleasant. Yes, often when we do affiliation, we refer to our audience products or services that we like. It is, therefore, a great way to promote a helpful product/service while being paid for it.

Conclusion: Can you make money with affiliate blogging?

It is quite possible to earn money with an affiliate. The principle is indeed very simple. It can take some time to set up. Of course, you can send affiliate links to your friends and relatives, but you won’t be able to raise capital with that. It’s clear. To generate a comfortable income, it will create a real small business around it. Typically, having a blog is a great way to build affiliation.

However, it is not only with affiliation. Finally, making money with affiliation does not require financial investment but an investment of time.

Indeed, what matters to make affiliation is to have an audience. This is the only thing it takes to make an affiliation. The more qualified and targeted your audience, the more effective your affiliations will be. However, having an audience takes time and requires coherent and structured work.

Indeed, to have this audience, you will need to create a relevant blog. Whether it’s a blog, a specific social network, a YouTube channel or whatever, the most important – again – is that you have a targeted audience. In other words, making money with blogging takes some work. Moreover, before embarking on affiliation, the most important thing is to find an excellent area in which you can make a difference. Basically, to make money with an affiliate, you will first need to create a good blog. A good affiliate will first be a good blogger who will seek to create relevant content. Membership goes after, and not the other way around.

And you? Are You Using Affiliate To Make Money From Your Blog? I would be frankly curious to know!

Continue Reading

Digital Marketing

SEO Techniques for Improved Organic Traffic

Francesca Taylor

Published

on

SEO techniques

Are you ready to get powerful SEO techniques to increase 10x your search traffic even faster?

Nowadays, SEO or search engine optimisation is a major strategy to follow every step you write an article.

Yes, every step. Don’t worry here; I’ll give you the perfect techniques.

Follow the steps below and grow your search traffic quickly.

On-Page SEO Techniques

1. Focus Keyword Optimization

The focus keyword is the search term you want to rank a post or page. When people search for the keyword or phrase, they will get you on SERP (Search Engine Result Page).

So, this became so important for any post or page. And before you pick a keyword as a focus keyword, do some research and analyse them.

I would recommend you to use some tools available on the internet.

Some of them are free, and some pro tools are paid.

The tool I personally use to do keyword research is SEMrush. It’s a paid tool, but it gives me great results and accuracy.

You can use Google Keyword Planner as your primary keyword tool.

And this is the all-time best tool that you can use.

But this keyword tool does not give accurate keyword volume. So, you can use Ahrefs or SEMrush as your keyword research tool.

2. Optimise Post Title

Post Title is the identity of an article. And you should make it very catchy and relevant.

Title optimisation is not a big deal; it’s easy.

Just follow a few steps and done,

2.1 Focus Keyword in the title

Target a focus keyword for your article that describes the entire content in a word or a sentence.

To simplify you more, suppose this article is about SEO techniques, and here I am writing a list of techniques to get more search traffic. So, here I will go with “SEO Techniques“.

I simply put the keyword in this article: Powerful SEO Techniques That’ll Improve Organic Search Traffic.

2.2 Use Sub Keyword on Your Post Title:

Side by side, you should find some sub keyword and add them to the title.

The sub keyword helps readers to understand the content precisely.

Here, I used the keyword “improve organic search traffic“.

2.3 Positive Keyword SEO Techniques

Third, add some positive keywords to the title.

A positive keyword means engaging the keyword.

Such as Powerful, Actionable, Effective, Beginner, Advance, Top, Review, etc

That increases the number of clicks, and it’s worked very well.

2.4 Use Number in The Title

Add some numbers to the title.

If you are writing a tutorial type article and there are some very powerful steps, you can use the number of steps and give a suitable title, such as:

  • How to Make a WordPress site in Just 15 Steps,
  • How to make egg roll in 15 minutes
  • Youtube SEO techniques to improve Subscribers in 2021
  • How to Make a Free Website in 2021

3. Optimise Article URL

Day by day, Google or every search engine algorithm is changing.

A short URL is a better option to get a positive ranking result, but is it enough?

No, you should follow some rules, and here I am giving you the one by one tip.

  • The URL should be shorter and relevant. The shorter URL is getting better ranking results than a long URL.
  • When you add some keyword to a URL, it’s called a keyword-rich URL.
  • So add the focus keyword on the URL. As before I discussed, the focus keyword is an excellent option for you to use everywhere.
  • Adding some numbers on the URL is also a better option.
  • If your focus keyword does not make it enough, you can number, such as year, list number, steps number, etc.

4. Article Optimisation

4.1 Use Proper Headings

Google loves the articles to have appropriately structured and also uses the proper headings.

So, to get a better ranking to use the proper heading structures. Not only that, if you use the headings accordingly, it will be more acceptable for readers.

Headings are used to wrap up the headings and differentiate them from the rest article.

Google fetches the headings and understands that what the paragraph about is.

When you add the important headlines, then use the h2; on the third line, headings use the h3 heading as a subheading.

If you care about your content, then use the heading properly and to quickly get a massive positive result.

  • The first paragraph should be shorter and relevant to the article.
  • Use the focus keyword in the first paragraph of the article.
  • Write relevant and descriptive content only; no need to make it longer.
  • Use table of contents.
  • Keep paragraph short and friendly.
  • Use You and I on the article.
  • Ask questions yourself on the article ( Shall I, Do you have any idea, etc.)
  • Use headings and subheadings to make the article structured.
  • Write a conclusion to each of the article.
  • Add Questions top of the post after the first paragraph.
  • Use quality images.
  • Resource page link building (Wiki, related to the industries)
  • Use long-tail keywords on the article (from SERP bottom).
  • Add FAQ to make it more acceptable to the reader (also helps to rank).
  • Use image and infographics.
  • Use the correct alt tag and keyword in your image.
  • Add image resource link to avoid image copyright issues.
  • Add [Related: Link ] where applicable.

5. SEO Audit

5.1 Meta Description SEO Techniques

This will appear as the description when this post shows up in the search results.

And that’s why you should optimise your meta description because before someone clicked on your article they could find some short info about the article.

And not only that, Google fetch the meta description as well. If your meta description is optimised, you have a better chance to get ranked.

So, How can you optimise, and what should you follow?

Here are the basic techniques to follow,

First, write a meta description that describes what the whole article is about.

Second, input the focus keyword on the meta description as well.

Yes, on a survey, we found that the meta description, including the focus keyword, has better ranking results.

Third, add some sub keyword as well.

To make the meta description more effective, add some sub keyword, but a maximum of 3 to 4 keywords.

Fourth but not the least, add an actionable keyword at the end of the meta description.

Such as, follow the steps, read more, etc. Do some research to get more ideas on.

And the last, the meta description should not be e exceeds 150 words.

5. Clean Technical SEO Problems (Site Audit)

  • Optimise images.
  • Use CDN.
  • Optimise font size and weight
  • Avoid using rush plugins.
  • Use a lightweight theme.
  • Remove broken links from your content (expired or 303 redirect link).
  • Delete underperformance pages (low pages good for SEO).
  • Remove contents that slow down your site speed (post or pages).
  • For mobile-friendly use, WPTouch or AMP.

Off-Page Optimisation

  • Make backlink to authority website related to your industries.
  • Check your site on “GTMetrix” and solve the issues.
  • Encourage others trusted site to link to you (Email Outreach).

Bonus Tips

  • Hack Wikipedia for keyword research.
  • Use Ubersuggest for content ideas.
  • Use Amazon, Reddit for keyword research, Quora, wiki,
  • Use Google suggest
  • CTR- improve: Long Post, #Addon little, Addon Niche, term
  • Dwell Time: Pause content to top, add catchy featured images to get interested.
  • Get an idea from YouTube, wiki, Amazon, Bing.
  • Reduce Bounce Rate (Webmaster tool/by improving your content)
  • Use Adword to optimise for CTR.
  • Pay attention to surf features.
  • Use “people ask for” from Google to use question on your blog post.
  • Update your old content
  • Find your competitors SEO keywords.
  • Write unique content consistently to improve your ranking.

 

Continue Reading

Digital Marketing

What Is a Sales Funnel and How It Works

Francesca Taylor

Published

on

what is a sales funnel

We all are aware of a funnel; anything put as an input narrows down through its whole length and gradually gives us the desired output is a funnel.

Sales funnel is one of the core and most essential digital marketing concepts.

A brief on what is a sales funnel in digital marketing

Before understanding what a sales funnel is in digital marketing, let’s quickly decipher a sales funnel first.

Sales funnel, also known as revenue funnel, refers to the multi-step process that potential customers go through, from the first contact with a business until they complete a purchase and become loyal customers. It is the journey a customer goes through from being completely unknown of the business to being its promoter. The length of the funnel depends on every individual business’s particular funnel strategy.

What is a sales funnel model?

Sales funnel works on the AIDA model, which consists of the following phases:

1. Awareness phase

This phase is where a business catches the consumer’s attention. It could be through various channels such as ads, social media posts, or Google searches. Consumers are now aware that the business exists.

2. Interest phase

The lead shows interest in the business by conducting product research, comparisons and thinking over various options. The business tries to develop consumers’ interest to further take them forward towards a decision.

3. Decision phase

This is when the consumer is ready to make a purchase. This is the best time for the business to make a luring offer – like a discount code, free shipping, or any other offer – that is so irresistible the consumer cannot help but purchase it.

4. Action phase

This is the final phase, where the consumer has finally decided to make a purchase and become a part of the business’s ecosystem. However, the digital marketing funnel doesn’t end here. Customer retention should be a priority of every marketer’s agenda. Customers should be made to feel valued by inviting them to give feedback and honoring their problems or issues if any. This approach is highly effective in building brand awareness and reinforces customer loyalty.

This phase is followed by advocacy in which the customer becomes loyal to us and starts to promote the business by referring to other potential customers in his social vicinities such as his family, friends and other knowns. In this process, the business becomes a brand with time.

Why is a sales funnel so crucial in digital marketing?

  • Landing upon a marketing strategy

The marketing sales funnel gives you a strategy for entering the market and presenting your business to the masses. You could portray your business to the customers in the online market and provide value strategically.

  • Acquiring customers

Acquiring customers is the most daunting task for any business, especially newbies. Sales funnel targets the right potential customers with detailed targeting and reach them at a very attractive cost.

  • Developing a list of future prospective customers

Once a prospect enters your funnel, it sends you all his details, journey stage, and interests. In this way, you could develop a list of these prospects and pitch them any time in the future. Also, you can upsell and cross-sell them in the future. This makes a colossal Lifetime customer value (LTCV).

  • Boost in sales

With the proper targeting, remarketing, and list of interested customers, the sales funnel can drastically boost sales.

  • Brand development

It helps in developing a business into a brand. This is very crucial for any business’s long term success.

How do you build a sales funnel for free?

Digital marketers must try to capture as many leads as possible and then nurture prospective clients through a purchasing decision journey while narrowing down these prospects in each stage of the funnel.

You shall offer your clients in the same way as you would do to your best friend.

Following are a few tools that play an essential role in all this process:

Blogs with good content

Social media

• Online reviews

• Search engine optimization (SEO)

• Display ads

• Paid ads

• Remarketing

The prospecting strategy varies from client to client depending upon the stage the client is standing on in the buying cycle.

Strategies for an effective sales funnel

Here are the tactics effective at each of the five stages of the buying cycle of the sales funnel:

1. Lead

In the lead stage, something caused the prospects to realize the need for the product. They became slightly interested at this point, which progressed to spending time researching more about it.

Here the most crucial requirement is that you should attract your ideal client. This is the very first step to being successful. For instance, on Instagram, businesses post pictures of their products. If you don’t have a following, your traffic will be lower, your exposure will be lower, and you will attract only a few people, and therefore, only a few people will know, like and trust you. The solution is to create awareness about your business through online campaigns.

In this stage, since the audience is cold, you could attract them through a lead magnet, such as an e-book, video series, audio series, e-mail course, free training, free consultation, free audit or any other free offer. These would attract them to your ecosystem and eventually collect their contact information.

2. Prospect

This is the time for the business to build trust, recognition and branding. This is the time to use relevant content to push your audience further into the funnel. It aims at creating content around the topics that differentiate your offering from your competitors.

You will further keep on contacting them through different online channels and continuously understanding your prospects’ needs.

3. Qualify Prospect

At this stage, you verify whether or not the prospects need your product, whether they are interested in making a purchase, they see value in your offer, and they have a sufficient budget for a purchase. This process can be lengthy and complex.

This stage involves a lot of nurturing. Nurturing is being in touch with them, providing them content regularly and being present at every possible digital place in the market. The point is to gain their trust by creating authority for your business in the marketplace. They should get habitual of your valuable content or quality products so that they get assured that they would get enough value by becoming your paid clients.

Now you should reinforce the benefits of the services you offer by promoting your content. Use paid ads and free platforms to announce events, opportunities and tours, and obtain newsletter subscribers. Address any objections and barriers. Keep your content relevant.

In this stage, a tripwire could be offered. Tripwire is a no-brainer offer that is priced irresistibly low for the sole purpose of converting prospects to clients.

4. Commit

Now the prospects have built trust in your business and your content. They have started engaging with your business, have been habitual of your content, consider your content valuable and are ready to spend on any offer that you make.

In this stage, the core product is offered to the prospects to explain the product with complete details.

5. Transact

Finally, a few prospects purchase your product and become loyal clients. It is your responsibility to fulfill all the promises done with the clients. Value their feedback, improve accordingly and keep giving value for long-lasting relationships.

As soon as you succeed in closing a sale with a client, it is time to upsell and cross-sell. Upselling means offering a comparable higher-end product compared to the product the client purchased. Cross-selling means offering products complementary or related to the purchased product.

Those prospects who do not purchase your product you can down-sell to them. Downsell means to offer a lower-priced product than that of the previous offer.

In this way, you have created a relationship with your clients. The development of a relationship removes the price barrier.

Your clients will promote your business to their knowns due to complete satisfaction from your work.

Now it is time to collect testimonials and use them as proofs of your good service. This shall convert into a sales multiplier for your business as you could easily attract more clients into your funnel with them.

Here, it is essential to understand that non-buyers are equally vital for the business as the buyers as there is always a very high chance that you can sell to them in the future. In this way, you could build a list of prospective clients that can be used for future promotions.

Conclusion

After reading this article, it should be pretty clear to you what a marketing funnel is. This system pretty much works like Google maps: This is where you are, this is where you want to go, and you learn the route that you need to take to skip all the traffic, avoid all competitors and get there the fastest.

Continue Reading

Join the mailing list

Subscribe

* indicates required

Please select all the ways you would like to hear from Omology.info:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Advertisement

Trending