Search engine marketing

Tips for Writing Great Ads for Great Results

Tom

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Putting structure to their ideas

There are so many mediums in which to promote your product, service or company these days that the styles for writing them have changed. A lot.

However, there are a few tried and true basics to writing short commercial spots that cover just about any medium from TV to radio, social media and even print.

Try some of these tips to get your message across and make your business grow!

  1. Open with the problem/need and get to the point.
    Your potential customers probably lead busy lives and are distracted by any number of pressures on their time.
    Know what you want to communicate and do it succinctly.
  2. Have a single core message or a key message statement using keywords.
    What is the one thing you want the targeted listener to hear, understand and remember?
    Break your sentences into smaller ones that are short and direct.
    Use different sentence structures.
  3. Make simple yet specific claims and never stretch the truth.
    Outline key points that your potential customers need to know that will make them want to purchase your product or service.
    You can also state your claim as a question.
    Who wants to…? Would you like to…? Focus on benefits more than features.
  4. Frame your product as the solution from the customer’s perspective. What will be the outcome?
    Empathy can be a powerful technique. People don’t always want to buy things, they often need solutions to a problem.
    Let them know that you or your company understands what they are going through and you then create a bond.
  5. Do your research. By researching your audience, you know what you want to say before you start writing.
  6. Don’t write to impress people.
    Speak/use the language your listener speaks and write in a way that is almost conversational.
  7. Understand your reader.
    Write as if the copy is aimed at one person.
  8. Don’t go with your first draft. Re-write it a few times and then get a second opinion.
    Write lots of headlines until one stands out. Sometimes stating the headline as a question can be effective.
  9. End with a single call to action.
    What does the customer need to do next to contact you or purchase your product?
  10. Test the results and then improve from them.
    What went right and what went wrong?

Advertising is far from an exact science and its benefits are one of the most intangible of any business.

You may not be sure your promotions are working, but you should keep at it because if you don’t, they definitely won’t work.

Building awareness of your brand, service or product takes time and you have to keep at it.

Even the most recognized brands in the world need to keep their profile up and they spend lots of money doing it.

Hopefully the tips above will help get you started without having to rely on an ad agency, at least until you are so big the folks on Madison Avenue are pitching their ideas to you!

Search engine marketing

How to become a Youtube Entrepreneur

Tom

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Couple blogger vlogger and online influencer

YouTube is a video-sharing website, but in modern day – we might as well consider it a social networking site.

YouTube is more than sharing videos – it’s a community of people to freelance, discuss politics and such, laugh, and do an assembly of things.

The evolution of social networking has gone beyond matching you with people of similar interests, backgrounds, and establishing social relations.

It has launched the best entrepreneurs and businesses out there, and YouTube happens to be right on the list for this kind of success.

So, what’s the product? How does “PewDiePie” (one of YouTube’s top money-making entrepreneurs) get 4 million dollars a year?

It’s simple.

Their product is their personality and their passion, because they’re simply down-to-earth, relatable for most people, and provide a source of entertainment or knowledge for their audience.

Furthermore, many of those making big bucks off of YouTube have established something unique.

How many people are filming cat and dog videos, or now – cute babies?

It’s true that the top subscribed channels on YouTube include a surge of ordinary gamers, yet each of those gamers happens to publicize a unique personality.

PewDiePie, yes – he’s’ a gamer, but he doesn’t just film himself doing video games, of course; the 4 million dollars is a courtesy to his rich personality and hilarious side-comments and videos.

So, what’s your niche? Is it baking? Doing makeup? Doing pranks?

Each of these types of entertainment and sources of knowledge I’ve mentioned has tons of videos on YouTube already.

So, beyond finding out your talent – establish your audience.

Is it the stay at home mom or a teenager?

A combination of things also proves to be helpful – like showing off your baking skills while in the kitchen with your hilarious partner.

People want something they haven’t quite seen before or something that distinguishes from the crowd.

Perhaps this is a bit cliché, but it’s absolutely true. It’s about finding out what makes YOU special or different.

How am I different from all the other people playing video games or giving a tutorial on how to do makeup?

It’s about showing the world the specialty in you as a person.

That being said – anybody can be the next top entrepreneur on YouTube or another million-dollar maker.

Social networking sites, such as YouTube allow you to take advantage of resources and do so.

So, it’s basically your uniqueness, talent, and establishing your audience. Maybe you won’t be the next “PewDiePie” or so, but have fun in the process.

After all, that’s what social media sites like these are about.

They’re about growing, enriching, and encouraging relationships, businesses and people like yourself.

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Content

How To Market Your Business Effectively At Trade Shows

Tom

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Mature Female Manager Giving Presentation

Customers tend to gravitate towards businesses that are readily available, visible, and familiar to them.

This means that if your brand, product, or service is not known to your target audience, you’re likely to lose many prospects to your competitors.

But, there’s good news. You can advertise and promote your brand using traditional marketing methods, digital marketing methods, or a combination of both.

Trade show events remain one of the most widely-used traditional methods for marketing businesses.

Read on to learn the benefits of participating in trade shows, the reasons why nobody is visiting your exhibit booth, and what you can do to market your brand effectively:

8 Benefits Of Trade Shows

Face-To-Face Meeting With Customers

When it comes to business success, nothing beats face-to-face meetings with clients. Participating in trade shows offers you the opportunity to meet and communicate with your customers and other attendees in real-time. You get to shake their hands and look into their eyes as you talk about your products and services. This is an experience that you can never recreate digitally.

Face-to-face meeting when done right can help you to:

– Give your company more personality and make your existing customers more loyal to your brand.

– Build long-lasting relationships with customers and other professionals in your industry.

– Sell directly to customers in a relaxed environment.

– Generate new leads and business opportunities.

Be sure to include employees who are naturally good at selling, customer service, and relationship building in your sales team to increase your chances of success.

Cost-Effective

Trade shows are attended by businesses of all sizes and individuals from all walks of life.

Therefore, taking part in such an event exposes your brand to a wider audience and allows you to promote your products and services to thousands of interested parties in one place.

This makes trade shows one of the most cost-effective marketing methods for all businesses.

Leads To Year-Round Promotions

When used correctly, trade shows can also help you to create lasting impressions in the minds of prospective customers, which, in turn, can lead to continuous marketing for your business.

So, how can you achieve this?

By having a well-designed booth that attracts the attention of attendees, providing promotional materials and giveaways to increase your brand awareness, verbally explaining what your business is all about and how it can benefit the customers, etc.

Provides An Opportunity To Launch New Products and Services

There’s no better place to introduce your new product or service to the market than in a trade show event filled with numerous attendees.

The face-to-face interactions with your visitors allow you to explain the most important points about your new product or service clearly and answer any questions that they may have.

Allowing your customers to have a first-hand experience of your new products can significantly increase their interest and persuade them to buy whatever you’re offering.

You Get Instant Customer Feedback

This is another benefit of exhibiting your business at trade shows.

As your current customers and prospects interact with your brand, they get to provide their reviews and feedback on your products and services in real-time.

Listening to what your customers have to say about your brand is very important, as this allows you to know what they really want and work towards meeting those needs.

Enables Small Businesses To Reach Thousands Of Prospects At Once

If you have a small business that is still unknown, attending a trade show can greatly help you to reach numerous prospective customers at once and get your brand name out there.

Distinguishes Your Brand From Its Competitors

In every trade show event, every business must have its own exhibition booth or stand.

A stand that is properly designed and well-branded should communicate your brand story to potential clients effectively and distinguish your brand from other exhibitors at the show.

A quick look at your stand should help answer what? how? and why? about your business.

Enables You To Gain Knowledge About Your Industry And Competition

Trade shows also provide the perfect opportunity for you to gather market intelligence about your industry.

Since businesses stand close to one another, you should seize that opportunity to network with other businesses and gain knowledge of the latest trends in your industry.

You should also learn from your competitors to help improve your brand in the subsequent shows.

Some of the things worth observing include your competitors’ engagement tactics, booth design, sales pitches, and product displays.

If you’re already participating in different trade show events, but you’re not getting visitors to your booth, these could be the reasons why:

5 Possible Reasons Why Nobody is Visiting Your Trade Show Booth

Dull and Boring Booth Design

Trade show events are like community festivals where attendees engage in exciting and fun activities.

Because of this, you have a much higher chance of attracting people’s attention with a booth design that provides the same happy feeling than the one that’s too formal, dull, and boring.

So, feel free to use colorful decorations to spice up your booth a little bit.

If music is allowed, be sure to play some fun songs in the background too.

The whole idea is to make your booth stand out and attract your target audience without being too loud or pushy.
You’re Too Serious

Holding a successful trade show requires more than just showing up at the event and waiting for people to come to your booth.

You must be proactive, enthusiastic, energetic, and able to hold meaningful conversations.

Having a smiling and friendly face also goes a long way in making potential customers feel welcome to your booth.

On the other hand, if you or any of your employees look too serious, uninterested, grumpy or bored, nobody will want to come close. They’re much better off in a place where they see a friendly face.

Poor Communication Skills

The surest way to drive people away from your booth is by trying to sell to them directly as soon as they arrive. Potential customers want to feel loved and valued for who they are and not just for the money they bring into your business.

Therefore, having effective communication skills is key in keeping your booth visitors interested in staying around.

Strike up conversations on things that you know will interest them.

Ask general questions about their interests, jobs, families, and hobbies.

It’s only from speaking to every person individually and carefully listening to their needs that you’ll know which of your products or services suits them most.

Nobody Understands Your Message

Attending a trade show provides you with a unique opportunity to showcase your business to many people who will be seeing or hearing it for the first time.

However, if your message isn’t clear to your target audience, they’re more likely to move to the next exhibition booth.

Everything about your booth should convey a clear and effective message about what your business is all about in a visually-appealing and professional manner.

Hiring copywriting and branding experts can help make your message clear to everyone.

Failure To Market Your Booth Properly

Lastly, if you fail to tell others about the upcoming trade show before the D-day, nobody will know about your presence there.

So, it shouldn’t come as a surprise when you don’t get any foot traffic to your booth.

How To Attract People’s Attention To Your Trade Show Booth

Here are some tips that will make thousands of potential customers come to your booth:

Publicity

You need to let people know that you’ll be attending a trade show several weeks in advance.

This can be done through social media platforms, email campaigns, word of mouth, or blog.

Tell your followers, friends, and family members all the important information they need to know about the show, for instance, where the show will be held, the date of attendance, where to find your booth, etc.

Don’t forget to ask them to spread the word to as many people as possible to give it the much-needed publicity.

Host A Virtual Event Prior To The Show

This is another way of boosting your brand visibility and attracting people to your booth before the show takes place.

Hosting live question and answer sessions, webinars and virtual conferences gives you an opportunity to engage your current customers and prospects, and show them how your business can solve their problems.

If you can provide them with valuable information for free, they’ll be encouraged to attend the trade show to meet you in person.

Attract Attention Through Contests

Entering attendees into a contest is also another excellent way to attract them to your booth. People naturally love free things, so you can be sure that this method will work if you do it right. Have every visitor you receive, sign in their details in a guestbook, and then participate in the contest.

Make sure that the prize you offer the winners of the contest relates to your products and services and appeals to all of your customers.

For instance, a tablet, iPad, or a survey software copy would be an ideal prize if you are in the business of selling survey software. It’s a great way to help attendees understand your business better and get their contact information for follow-up at a later date.

Provide Plenty Of Giveaways

Since many people attending trade show events expect to return home with some goodies, you shouldn’t disappoint them.

It pays, therefore, to prepare different promotional materials for your business in advance.

Provide attendees with free business cards, pens, brochures, important literature about your business, and other things that have your business name or logo on them.

Food giveaways are also a big hit with almost everyone, so if you can provide people with free packaged food with your business contact information on them, it will go a long way in boosting your brand visibility and generating leads.

Arrange Your Display Space Properly And Make It Stand Out

A cluttered display space, with items all over the place, will negatively affect your business image. So, it’s very important to arrange your products properly on the display table with the smallest items at the front and the largest ones at the back.

Also, consider having a presentation board (preferably stand-alone) or a slideshow presentation if your display space allows it. Displaying pictures and videos explaining the benefits of your products and services to attendees will surely draw their attention.

As part of your display, you should also consider showing off a portfolio of your best projects to visitors. Arrange them neatly in a binder and place the binder in a place that’s easily accessible.

Don’t Leave Your Booth Unattended

Lastly, make sure that there’s someone in your booth at all times to attend to visitors; someone who has a deep knowledge and understanding of your business. Taking a few assistants with you will make it easier for you to take a break if you’re tired or need to go to the bathroom. However, if you’re on your own and have to take a break, leave a note telling visitors how long you’ll be gone.

Overall, trade shows provide a great way for businesses to engage in face-to-face interactions with their customers. But that’s not all.

You also get to promote your business to thousands of people who are genuinely interested in your products and services and generate valuable sales leads. It’s an investment that’s worth your time and money.

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Digital Marketing

Ideas, Formulas and Shortcuts for Voice Search

Tom

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Confident stylish businesswoman with laptop recording voice message on cellphone during coffee break

Voice search is an increasing part of normal life.

Voice search is extremely handy and can develop into a component of routine life when the user learns the very best approach to ask questions to generate the desired effects. Voice search is also locating a developing presence among the social networking platforms.

With the numbers speaking for themselves, it’s not hard to understand that voice search is the upcoming major thing in regards to SEO, and digital marketing for a whole.

Voice searches also have become more and more intricate. Voice search is a chance to recover a number of that traffic. Mobile voice search is really 3 times most inclined to be utilized to discover local facilities than through text searches.

Local search has turned into an enormous phenomenon in the search engine optimization world. Conversational searches are merely that, a conversation.

Mobile voice-related searches are 3 times more inclined to be locally based.

The Good, the Bad and Voice Search

The phone includes a fantastic speaker phone and voice quality in contrast to other phones. If ever it plays something you are not familiar with, all you have to do is ask. It will immediately make the call.

What Voice Search Means for your Business If you’re a small business proprietor, it is an excellent idea to begin thinking of methods to optimize your site for voice search. No one wants to follow a monotonous voice sell a good or assistance.

A wonderful voice over artist will use the proper vocal selection to effectively sell an item or assistance.

Question phrases are somewhat more likely to be in voice search. There are more than 6,500 spoken languages on the planet today and in spite of the Google focus in the most often seen, every accent and every individual’s voice differs for the machine.

Voice recognition isn’t an easy issue to do. Voice recognition and control aren’t new. Technology aims to supply information as fast as possible. Over time, speak-activated technology has gotten a great deal more accurate and human-like.

Many businesses are starting to design conversational experiences which are propelling the brand to new heights. You may look for email advertising companies in Bangalore. Your company is going to have more chance to appear SERP following a voice search in case you have already claimed it and provided the info requested by Google.

Also, if you’re a neighborhood business, it is essential to have a neighborhood listing.

Use deep linking in your app to make sure that customers who engage together with you through voice search are ready to get the content that originally interested them. Before optimizing your website, research long tail keywords that someone might utilize to seek out your merchandise or services.

Creating a Frequently Asked Questions page is a fantastic way to use the customer data that I mentioned above.

Perhaps it’s because using search in internet stores has dramatically increased during the previous calendar year. Search engine optimisation tools will be able to help you with that.

Users have begun to concentrate on things like local location, maps, pictures and video success.

Write content that is conversational and natural that could answer users’ search queries. Perhaps in a couple of years users will need to pay a little fee to use the ideal Alexa abilities.

Voice search users are searching for content that’s been optimized for their cellular platform. Utilize markup to make sure that your content is about to be displayed by Google rich outcomes. The content should be on point.

In the event you’ve got precisely the same content across various devices, there is no assurance your site rankings will stay the same.

Now’s the time to begin considering the future, and the way your website can cater to voice searchers everywhere. You cannot delay having a mobile site. You must optimize your site for conversational voice search. Individuals will merely interact with your site, download, and share their info should they trust your technology. The information you will receive from here is absolute gold.

The Appeal of Voice Search

Creating FAQ can be extremely challenging. No matter the reason might be, here is an easy tutorial on ways to turn the feature off on your Android phone.

For example, you neglect to turn on your nighttime setting for your house security automation solution.

The stream of information is quicker, more effective and rather attractive.

In a growing number of instances, the search engine has moved away from helping consumers find a solution to your query to just supplying you with the answer itself.

Voice searchers are also on the lookout for food nearby areas to eat, a particular restaurant, or a sort of cuisine with out-of-home searchers seeking to stop by the establishment and in-home searchers appearing to order for delivery or pick-up.

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