e-commerce

Top 8 Social Media Tactics to Drive Traffic to Your Ecommerce Site

omologyinfo

Published

on

Top 8 Social Media Tactics to Drive Traffic to Your Ecommerce Site
Image by https://unsplash.com/@apx90

Social media plays a vital role in running an e-commerce business. In most cases, consumers turn to social media so that they can get information before buying a product. Thus, you need to build trust with your prospects and customers through social media. Establish marketing strategies in such a way that you can lure your customers effectively. Follow this guide to build a trusted brand online. Before you set up the strategies, you need to keep the following in mind.

1. Set Goals. Before deciding on the marketing strategies to use, you need to set goals for what you are planning to achieve.

Your set goals should consider the:

  • Amount of traffic
  • Number of followers
  • Conversion rate
  • Audience growth rate

2. Understand your Customers. Before you start posting, you need to have a clear picture of what your customers need.

3. Track your progress. As your social media strategy goes on, plan on how you will track your progress. Create reports and revise your plans when necessary.

4. Analyze Data.
The behavior of your website will tell you the type of information that your customers want. Rely on this data to engage with your prospects and customers.

Here are the strategies.

1. Optimize your social media posts.  You can do this by using high-converting keywords to boost the chances of increasing your online visibility.

2. Share Valuable Content.  As an entrepreneur, you need to provide useful and shareable content. You need to socialize with your followers through your posts. Post educative and entertaining posts to attract your audience’s attention.

3. Add Social Sharing Buttons.  Provide sharing buttons to all your product pages. The sharing buttons will allow your customers to share your products easily.

4. Use Visual Content.  Visual content tends to be more engaging compared to text-based posts. This makes visual content a perfect fit to market your business on social media platforms.

5. Be Interactive.  Social media sites are the best platforms for interacting with your prospects and customers directly. Make sure that you monitor your daily posts closely. Ask questions, reply to comments, and take part in discussions.

You can also promote your engagements by:

  • Joining groups.
  • Connecting with influencers.
  • Having live chats.

6. Post Consistently.  Posting regularly improves customer engagements and drives more traffic to your website. Sharing content consistently shows that you are knowledgeable about what you are doing and that you also have passion about it.

7. Use Hashtags.  Hashtags organize content and expand your target audience. They also promote interaction on social media platforms. When you use hashtags, your content will be easily visible.

8. Use Paid Advertising.  You can use Facebook ads and promoted tweets to promote your business online.

When the above strategies are put into place, the chances of your business growing are high. All you need to do is monitor and take account of the changes taking place in your business.

Digital Marketing

5 Important eCommerce Security Tips

omologyinfo

Published

on

5 Important eCommerce Security Tips
Image by https://unsplash.com/@benchaccounting

This articles was originally posted on omology.co.uk

Shopping online has become a lot more popular than it was a decade ago. Consumers have the convenience of ordering items online instead of wasting time, gas, and money travelling to the nearest mall to buy stuff. However, convenience does pose some serious risks for shoppers. Like any other transaction over the internet, e-commerce security isn’t foolproof. This means consumers could be at risk of compromising their sensitive financial data. Below are five reminders folks should keep in mind to stay safe.

Verify URLs

When making a purchase, you should take a look at the vendor’s site URL to ensure the security of any transaction. At the beginning of the URL, it should read “https” rather than “HTTP.” The former is an indication that the page is encrypted, which is a good thing. Moreover, it is important to check for “https” at the beginning of each page’s URL throughout the entire process. The same precautionary method also applies to shoppers using their mobile devices to make purchases.

Supply Essential Information Only

Online shoppers don’t have to supply an excessive amount of information to buy stuff from e-commerce stores. When filling in any purchase form, only fill in the fields that the vendor requires. This significantly will reduce your risk of supplying sensitive information that hackers can use to steal money or harm you in other ways. However, if the site requires customers to supply information, such as your social security personal info, then it would be wise to buy from another site that doesn’t. Practising these precautions alone significantly can reduce the danger of compromising any confidential data.

Research Site Validity

Legitimate sites usually will have About us and Contact us pages containing legitimate info regarding the company. The latter page, in particular, should have valid contact information (preferably a working phone number). The website should have a strong social media presence as well. Reputable eCommerce stores are active across major social networks, such as Facebook, LinkedIn, and Twitter. Moreover, the site should have a decent amount of followers. If so, that’s a good sign that the site is legitimate.

Check Consumer Reviews for Complaints

Consumer reviews are a great way to determine the legitimacy of any e-commerce site. A quick Google search is all it takes to pull in both good and bad info regarding a particular online store. Be sure that the reviews are made by actual users on reputable sites dedicated to providing these kinds of informative reviews.

Another thing to look out for is whether or not the virtual store is a member of the Better Business Bureau (BBB). Nonetheless, if multiple BBB warnings are posted about the organisation, then it’s best to make purchases through another website.

Use Credit Cards

Using a credit card for processing online transactions is far safer than using a debit card. The former mode of payment usually comes with online fraud protection that negates the risks of losing sensitive banking data. Additionally, payments are made from the banking institution as a loan, instead of it coming straight from the shopper’s bank account. On top of all this, excess charges and errors are easily identifiable on credit card statements, so consumers can contact their banks immediately and have these mishaps reversed.

Shopping online is hugely convenient. That’s why it has become so popular. However, while e-commerce security is being continuously improved, hackers diligently find new weak points to penetrate and use to steal from consumers. Instead of relying on banking institutions to fix the problems once they’ve occurred, it’s best to take precautions to avoid these risks. That said, the five tips listed above are amongst the most effective methods of reducing the dangers associated with online shopping.

Continue Reading

Join the mailing list

Subscribe

* indicates required

Please select all the ways you would like to hear from Omology.info:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Advertisement

Trending