Social Media

5 Reasons Targeted Following Is Not Spamming




What is your name of profile on social media?

When you’re new to social media, it’s understandable you want to grow your audience as quickly as possible. It’s certainly true to say you need a significant number of followers before you will see decent engagement.

One strategy to grow your account is a process called targeted following, but some people think this is not a genuine approach – and could be considered spam. This article explains the reasons that is not the case and how to do it properly.

Twitter encourages following

It seems strange to think of following as a negative thing when Twitter itself encourages following. You can see examples of this when you create your account because the social media platform recommends users to follow to get started.

The same thing occurs whenever you log-in as you will see more suggestions on the right side on the page.

Therefore, don’t be afraid to follow relevant users. It is a natural part of the process as you begin to grow your account. The best thing is to take a balanced approach that includes setting up your profile bio, images, posting your first tweets and following users merely is part of that.

There’s a difference between targeted and aggressive following

It’s important to state the difference between targeted and aggressive following. Aggressive following is the process of following a lot of users over a short amount of time. Doing so will make you look like a spam account and potentially get you in trouble with the Twitter police.

Targeted following is a different process where you only follow a few users at a time. As a general rule, don’t follow more than 50 users a day – especially when your account is new. It’s also important to remember you’re seeking quality here over quantity, so you want to follow users most relevant to you.

The purpose here is not to build pure numbers but to create meaningful connections.

Aim for a low following ratio

If you follow a lot of users and don’t have many followers in return, then Twitter may flag you as a potential spam account. It may also mean you will be prevented from following any more users at a specific point. To avoid this problem, you should follow users gradually and also regularly unfollow users that don’t follow you back after a certain amount of time.

Whenever possible, try to avoid extreme actions such as following or unfollowing a large number of followers in one go. It’s also essential to not unfollow users shortly after you have followed them, so give them time to respond to you. If you follow these rules, you can achieve a low ratio with a fair amount of work. A low ratio means you have more followers than those you are following.

Don’t unfollow users that follow you back

One mistake brands often make is they follow a batch of users to get them to follow back. Once they do follow back, the brand will unfollow them. Twitter should be mutual, and activity such as this sends a clear message that the brand account is only following to gain followers.

Although, some of the more prominent brands may be able to get away with this; it’s certainly not a good strategy for small businesses.

Something to remember about social media: It’s also about your business reputation. The message you want to bring across is you care about your customers and remember that every follower could be an existing or new customer.

Remember Twitter is a conversational platform

It’s clear more businesses are using social media as a way to sell their products and services. Of course, it’s understandable you want to gain followers and advertise. However, the way to make the most of the platform is to interact with users.

You also want to join discussions others have started. Remember, targeted following is not the only way you can gain followers. Liking, sharing and engaging are all excellent things to do to increase your influence.

This article has been a brief look at targeted following. Hopefully, you now have a clearer idea of what it is and how to go about it. Others may have told you about it before, but not demonstrated the right way to go about it.

Remember, the key here is engagement and increasing your influence; it’s not a matter of gaining followers as quickly as possible. Remember, Twitter is a conversational platform that encourages following, but know the difference between targeted and aggressive following; aim for a low following ratio, and don’t unfollow users that follow you back.


Social Media

3 Reasons to Harness the Power of Social Media





Friends watching social media in a smart phone.

Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

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Social Media

3 Social Media Tips for Writers





Double rope rappelling of a climber

The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.


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Social Media

Three Tips to Growing Your Business on Twitter





Checking social media in the bed

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.


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