When you’re new to social media, it’s understandable you want to grow your audience as quickly as possible. It’s certainly true to say you need a significant number of followers before you will see decent engagement.
One strategy to grow your account is a process called targeted following, but some people think this is not a genuine approach – and could be considered spam. This article explains the reasons that is not the case and how to do it properly.
Twitter encourages following
It seems strange to think of following as a negative thing when Twitter itself encourages following. You can see examples of this when you create your account because the social media platform recommends users to follow to get started.
The same thing occurs whenever you log-in as you will see more suggestions on the right side on the page.
Therefore, don’t be afraid to follow relevant users. It is a natural part of the process as you begin to grow your account. The best thing is to take a balanced approach that includes setting up your profile bio, images, posting your first tweets and following users merely is part of that.
There’s a difference between targeted and aggressive following
It’s important to state the difference between targeted and aggressive following. Aggressive following is the process of following a lot of users over a short amount of time. Doing so will make you look like a spam account and potentially get you in trouble with the Twitter police.
Targeted following is a different process where you only follow a few users at a time. As a general rule, don’t follow more than 50 users a day – especially when your account is new. It’s also important to remember you’re seeking quality here over quantity, so you want to follow users most relevant to you.
The purpose here is not to build pure numbers but to create meaningful connections.
Aim for a low following ratio
If you follow a lot of users and don’t have many followers in return, then Twitter may flag you as a potential spam account. It may also mean you will be prevented from following any more users at a specific point. To avoid this problem, you should follow users gradually and also regularly unfollow users that don’t follow you back after a certain amount of time.
Whenever possible, try to avoid extreme actions such as following or unfollowing a large number of followers in one go. It’s also essential to not unfollow users shortly after you have followed them, so give them time to respond to you. If you follow these rules, you can achieve a low ratio with a fair amount of work. A low ratio means you have more followers than those you are following.
Don’t unfollow users that follow you back
One mistake brands often make is they follow a batch of users to get them to follow back. Once they do follow back, the brand will unfollow them. Twitter should be mutual, and activity such as this sends a clear message that the brand account is only following to gain followers.
Although, some of the more prominent brands may be able to get away with this; it’s certainly not a good strategy for small businesses.
Something to remember about social media: It’s also about your business reputation. The message you want to bring across is you care about your customers and remember that every follower could be an existing or new customer.
Remember Twitter is a conversational platform
It’s clear more businesses are using social media as a way to sell their products and services. Of course, it’s understandable you want to gain followers and advertise. However, the way to make the most of the platform is to interact with users.
You also want to join discussions others have started. Remember, targeted following is not the only way you can gain followers. Liking, sharing and engaging are all excellent things to do to increase your influence.
This article has been a brief look at targeted following. Hopefully, you now have a clearer idea of what it is and how to go about it. Others may have told you about it before, but not demonstrated the right way to go about it.
Remember, the key here is engagement and increasing your influence; it’s not a matter of gaining followers as quickly as possible. Remember, Twitter is a conversational platform that encourages following, but know the difference between targeted and aggressive following; aim for a low following ratio, and don’t unfollow users that follow you back.
3 Social Media Tips for Writers
The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.
The following article explores this content in more detail by providing some social media tips for freelance writers.
Make use of Twitter and Facebook.
Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.
It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.
Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.
Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.
Remember that visuals rule on social media.
It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.
Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.
At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.
If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.
Stay active on your core platforms.
It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.
However, you will quickly understand which platforms are worth your time.
It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.
Staying active though will be the way forward to getting the best results.
Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.
Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.
Three Tips to Growing Your Business on Twitter
Most brands now appreciate the importance of growing a strong presence on social media.
One of the biggest platforms suitable for most brands is Twitter.
Therefore, this article looks at some of the ways you can grow your business on the social media site.
Don’t be afraid to follow.
Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.
Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.
Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.
It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.
Being overly promotional won’t win you many friends.
Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.
However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.
In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.
Therefore, growth of your social media presence should be your main focus in the early stages.
Schedule and plan your tweets.
It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.
Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.
However, managing multiple tweets per day can be a challenge for even the most organised businesses.
Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.
It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.
The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.
Three Ways to Generate Ideas for Freelancing
When working as a freelance writer, it’s essential to have a process for generating ideas for new content.
The simple reality is that when a writer runs out of inspiration, their ability to earn will be negatively impacted.
Therefore, this article aims to provide some tips you can use to come up with ideas for new articles.
Follow the trends
There are different schools of thought when it comes to following trends. On one hand, you can get a lot of attention for an article that is written on a topical issue, but that exposure is limited after the news breaks.
It’s also fair to say that writing on trends is incredibly competitive, meaning your piece can easily be lost amongst other writers covering the same news story.
Of course, this doesn’t mean to say you should ignore trends but perhaps be smarter about the ways you approach them.
For example, you can look at writing content taking a new angle on a trend or covering the broader issues.
You can also cover content on topics that trend regularly, which means you might inadvertently write an article before the trend begins.
Stick to certain topic areas
One of the most effective ways for freelancers to come up with content ideas is having a clear focus for topics in the first place.
If you’re too much of a generalist, then you will always be wondering which topic to write about next.
On the other hand, having a range of precise niches makes the whole process a lot more straightforward. It also means you will produce better articles because the more you write about a topic, the better and more knowledgeable you will get on the specific subject.
The only cautionary note here is to ensure you don’t make your niches too narrow. It’s crucial to give yourself a range of options to create diverse and varied content.
Continue to write what sells
When you’re starting out, the process can be more difficult because there is an element of trial and error to determine what works. However, as you start to sell content, you will get a clear impression of which subjects to cover.
It’s an intelligent strategy to write similar articles to the ones you have sold in the past.
Of course, this means writing content on the same subject as well as related areas. Think about your current clients and the content you have sold to them; remember they are likely to want similar content.
So, aim to write the material they will want to buy, rather than thinking exclusively about what you want to write about.
This article has covered being a freelance writer in the online world.
Remember that writing online doesn’t necessarily mean following all of the traditional rules from the past. It’s also essential to move and react quickly when it comes to creating content. Therefore, you should have a process for generating new ideas.
Remember to follow the trends but be smart about it, develop your niches but don’t be too narrow with your focus, and continue to write what you have sold in the past.
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