Social Media

Twitter Marketing Basics for Beginners

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Twitter Marketing Basics for Beginners
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Twitter marketing can produce excellent results, bringing in new customers, boosting sales and increasing brand awareness, with little or no financial investment needed. However, Twitter marketing is a long-term strategy that requires time and effort to maximise results. If you want to promote your business, products or services on Twitter, follow these marketing basics for beginners.

Create a Recognizable Profile

Twitter allows you to create and customise your profile, enabling you to grab the attention of other users and build a recognisable brand. Use your logo or another image associated with your business as your profile picture, and add any slogans or other eye-catching text to your Twitter bio. You can also personalise the background for your profile page with images, photographs or preset graphics.

Connect with Others

Building a large following will take time and patience, but you can speed up the process by taking steps to connect with the Twitter community. Get involved in public conversations, either by talking directly to other users or by contributing to popular hashtags and trending topics. You can also start conversations with your customers, competitors and other people working in your industry, as this will help to build your reputation in your particular field.

Post Regular Content

Posting regular content helps you to maintain a constant social media presence and increases your exposure. Try varying the type of material you are posting, such as text, images or videos, as this will broaden your audience potential. Additionally, you can increase the amount of Twitter users viewing your messages by merely varying the times of day you choose to add your content. If you want your words to be seen by a global audience, you will need to post content at various times of the day and night, as this will help you to reach people living in different time zones.

Set Goals

Setting realistic goals is the key to any successful marketing campaign. Without a clear goal and plan for achieving your aims, it’s challenging to stay motivated and keep your marketing efforts on track. Decide what you want to accomplish with your Twitter presence and create a step-by-step plan for reaching your goals. While you may have several different goals, such as increasing customer loyalty, finding new customers, boosting your sales and building your brand, it’s important to focus on one main goal at a time.

Synchronise all Your Online Activities

Synchronising all of your social media accounts, websites, blogs and other online activities by using the same logos, slogans, background schemes and other recognisable elements is essential for building a strong brand. Integrate links to your social media accounts on all of your websites, and add sharing buttons to the end of your blog posts, as this will help to increase your number of Twitter followers.

Look at the Big Picture

Twitter marketing is a long-term strategy that can lead to consistent results over a long period of time. However, many businesses make the mistake of aiming for short-term success, often by engaging in aggressive selling tactics that rarely work on social media. Focus on building relationships and a solid reputation, rather than making quick sales. Avoid aggressive marketing tactics, intrusive promotional strategies and blatant sales pitches, as these can easily lead to a bad reputation.

Twitter marketing can be a highly successful strategy, particularly when combined with strong branding and an active presence across all of your social media profiles. However, to gain the maximum benefits from your Twitter marketing efforts, you need to develop a long-term strategy based on building good relationships and a solid reputation.

Social Media

3 Reasons to Harness the Power of Social Media

Tom

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Friends watching social media in a smart phone.

Social media has a variety of platforms that can be a powerhouse for your company if used effectively.

Use the platforms that are the most popular with your audience.

Your customers expect to find you engaged on these sites.

They will look for you to obtain quick solutions to their questions or problems.

These expectations offer you three opportunities to build a more secure business.

1. Audience Engagement

Your audience needs to know that they can connect with you whenever they have a question or problem.

They will use the easiest and most convenient way possible to get a solution.

That will be their social media account. Make sure your company has an active account that you use regularly.

Whether there is an issue, or they want to share their pleasure, many audience members routinely express their opinions to the world.

Quick acknowledgment of their thoughts provides a sense of support and validation for their commitment to your business.

They are encouraged by your response, increasing the likelihood of future interaction and increasing the possibility of future sales.

2. Cost-effective Advertising

Every company has to set aside money to advertise their business.

Today, social media accounts are primarily responsible for the reputations a service or product enjoys.

The results obtained through these interactions will increase exposure and widens your customer base.

By customizing your social media marketing campaign, you can deliver what your audience wants when they need it for pennies on the dollar.

3. Troubleshooting and Product/Service Development

By routinely engaging your clients, you know their needs and can arrange your future sales accordingly.

Your presence on social media platforms also allows you to head off impending problems that can damage your reputation, especially if it involves a new product release or service requirement.

Your audience will remember the details when looking for something within your niche.

Their experiences give them the confidence needed when they are looking for products and services in your industry.

Whether you are building a new business or expanding, remember to maximize your marketing results to increase your reach.

Social media accounts for most of the “word-of-mouth” advertising.

Businesses still depend on this format to increase brand recognition within a niche.

Make it a part of your marketing strategy to continue to improve recognition and authority in your field.

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Social Media

3 Social Media Tips for Writers

Tom

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Double rope rappelling of a climber

The work responsibilities of a freelance writer have certainly changed over the years. It is no longer the case that the job is limited to only the writing process. The best freelancers now need to invest a significant amount of time in social media efforts to promote themselves.

The following article explores this content in more detail by providing some social media tips for freelance writers.

Make use of Twitter and Facebook.

Twitter is a conversational platform and can be a great place for freelancers to be. The opportunities are vast. You can post links to your latest content, advertise that you are available to hire, and connect with other freelancers.

It’s certainly true that having a strong Twitter profile with regular updates will add to your credibility as a freelancer.

Facebook doesn’t tend to be such a good platform for web traffic, but it can still have significant advantages. First of all, you can set-up a Facebook page to market yourself where you can post some of your latest content.

Facebook groups also offer a significant opportunity where you can find out about job opportunities as well as getting exposure for your content if your allowed to post links.

Remember that visuals rule on social media.

It’s fair to say that you won’t get very far merely posting words on social media; it isn’t the sort of content that engages enough these days.

Of course, visual content is critical when promoting on the more image-led sites such as Pinterest and Instagram.

At the same time, when you get your visuals right, it can be hugely rewarding for web traffic and exposure. It’s a good idea to use various social media platforms to create your content for each social media site and play around with it to see what works.

If you have the time to invest in it, Pinterest can be hugely rewarding for web traffic, but your visuals have to look great.

Stay active on your core platforms.

It’s important to have a schedule for your social media activity; otherwise, you will not be as active as you should be. Social media platforms are different, and not all of them are right for everyone, it also depends on how much time you want to invest in it. Some sites require a bigger time commitment than others, and you want value for your time.

However, you will quickly understand which platforms are worth your time.

It’s also a good idea to have a clear strategy of what you want to achieve with each platform. You may also want to plan content in advance and schedule your posts.

Staying active though will be the way forward to getting the best results.

Being a freelance writer can be a complicated job as there are many more aspects to it than simply writing content. Social media though needs to be part of your work, especially if you write most of your content online.

Various platforms have much to offer freelance writers if you are willing to invest the time. Remember to make use of Facebook and Twitter, use key visuals and stay active on your core platforms.

 

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Social Media

Three Tips to Growing Your Business on Twitter

Tom

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Checking social media in the bed

Most brands now appreciate the importance of growing a strong presence on social media.

One of the biggest platforms suitable for most brands is Twitter.

Therefore, this article looks at some of the ways you can grow your business on the social media site.

Don’t be afraid to follow.

Many brands seem to think they can’t follow customer accounts on Twitter. They take the view that customers should only follow them.

Of course, this mentality can work for the most prominent brands, but it’s not so helpful for small businesses and start-ups.

Think back to traditional mass marketing techniques; if you want your business to grow on social media, customers need to be aware that it exists. Therefore, following can be one way you can start to get your brand known.

It also lets users know that you’re on Twitter for two-way engagement rather than only wanting to take but not give. Show your audience that you genuinely care about them.

Being overly promotional won’t win you many friends.

Of course, you are on Twitter to grow your business, and that means more sales and hits to your website.

However, you have to be canny about how you achieve these aims. The simple reality is your followers are not going to enjoy being sold to in every tweet.

In fact, some brands make the mistake of only tweeting promotional content. Instead, connect with your audience and encourage the conversation to flow. Once you do this, your account will grow, and your audience will be more receptive to your promotional efforts.

Therefore, growth of your social media presence should be your main focus in the early stages.

Schedule and plan your tweets.

It’s indeed necessary to be active on all social media platforms. However, how active you are depends on the requirements of each site.

Twitter is an example of a platform where you can almost be as active as you like, so you can tweet a lot throughout the day without it having a negative impact on your audience.

However, managing multiple tweets per day can be a challenge for even the most organised businesses.

Therefore, you want to have a robust social media content plan to at least know which subjects you are going to tweet about beforehand.

It’s also a good idea to schedule your tweets to ensure you stay on track, post at optimal times, and reach a global audience.

The majority of businesses feel the need to be active on social media. However, being successful takes a level of know-how and expertise. Remember to follow your customers, focus on conversation rather than promotion, and to schedule and plan your content on Twitter.

 

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