Digital Marketing

Why You Should Invest in Influencer Marketing

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Why You Should Invest in Influencer Marketing
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Originally article posted on omology.co.uk

Over the years, influencer marketing has grown into a reliable advertising strategy that many brands take advantage of in their marketing campaigns. Currently, a multitude of studies shows that leveraging social media influencer programs can offer a higher ROI compared to merely depending on conventional, paid advertising. In other words, sales generated through word-of-mouth are more than twice bigger than the sales generated through paid advertising. A study conducted by Google, Ogilvy, and TNS revealed that 74 percent of consumers consider word-of-mouth as a primary influencer in their buying decision.

Reasons for investing in influencer marketing:

1. Enhance search rankings

With the regular adjustments in Google’s algorithm, SEO has continued to be an excellent challenge for marketers. This is because marketers always do not completely understand what to expect regarding SEO and Google search algorithm. Brands and marketers should maximise influencer marketing by acquiring top-notch inbound links from powerful websites. By putting your money in influencer marketing, you can create authoritative inbound links, which can naturally boost your search rankings.

2. Grow audience

If your brand is having difficulty acquiring new followers, you should partner with an established influencer. Taking advantage of the large audience that an influencer already has allowed you to introduce your products and services to new clients and grow your following at a fast-paced rate.

3. Improve brand awareness

Investing in innovative influencer marketing strategies allows you to upgrade your brand visibility and recognition. Not only do influencers have the audience that you need but also they can sway the behaviour of their fans. They can influence their followers’ purchasing behaviour. Therefore, marketing the message of your brand to their followers will surely boost your brand awareness. The outcome of this process is more sales, improved ROI, and enhanced engagement.

4. New ideas and improved creativity

Influencer marketing entails marketers and brands hiring an influential individual or a group of influencers to market content about their product and services. In most instances, the influencer must use fresh ideas to come up with creative content. The influencer can tailor the brand’s content in such a way that it supports the brand message and resonates with his or her followers. The outcome can be a better ROI, new leads, and massive engagement.

5. Diversify client base

If your brand struggles to break into fresh demographics and markets, you should consider adopting an influencer marketing strategy. An influencer with a vast and dynamic following can offer bigger opportunities for diversifying a customer base for a brand.
Influencer marketing is an exceptional digital marketing asset that can assist you in expanding your business substantially in the shortest time possible. Brands and marketers who have invested in this digital marketing asset are already enjoying a wide array of benefits. It’s all up to you whether you want to seize the same compelling results or not.

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